Ries Eric > Quotes

“1. Do consumers recognize that they have the problem you are trying to solve?
2. If there was a solution, would they buy it?
3. Would they buy it from us?
4. Can we build a solution for that problem?”
― Ries Eric

“Markets change all the time and our job is to change with them.. Remember, planning is a tool that only works in the presence of a long and stable operating history. And yet, do any of us feel that the world around us is getting more and more stable every day?”
― Ries Eric, The Lean Entrepreneur: How Visionaries Create Products, Innovate with New Ventures, and Disrupt Markets

“Every business plan begins with a side of assumptions… Because the assumptions haven’t been proved to be true (they are assumptions, after all) and in fact are often erroneous, the goal of a startup’s early efforts should be to test them as quickly as possible”
― Ries Eric, The Lean Entrepreneur: How Visionaries Create Products, Innovate with New Ventures, and Disrupt Markets