Jean-Noël Kapferer’s Followers (46)

Jean-Noël Kapferer

Website

http://www.kapferer.com/

edit data

Jean-Noel Kapferer is the European authority on brand management.

He is internationally recognised as one of the worldwide leading specialists on brands and one of the most influential. He has promoted radical new concepts and methods, written eleven books on communication and brands. All his works have been translated into several languages and widely diffused throughout the world. Kapferer's unique style of in depth analysis and also creative recommendations originates from his highly international vision and background, and a permanent equilibrium between theory and practice.

Jean-Noël Kapferer is recognized as the promoter of key concepts of modern brand management.

He was an early advocate of the concept of brand identity, at a time when ...more

Combine Editions
Jean-Noël Kapferer’s books

Average rating: 4.14 · 888 ratings · 58 reviews · 36 distinct works • Similar authors

	The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands by Jean-Noël Kapferer, Vincent Bastien 4.26 avg rating — 533 ratings — published 2008 — 13 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	The New Strategic Brand Management: Advanced Insights and Strategic Thinking 4.10 avg rating — 88 ratings — published 2012 — 6 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Kapferer on Luxury: How Luxury Brands can Grow Yet Remain Rare 4.15 avg rating — 73 ratings — published 2015 — 8 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	الشائعات: الوسيلة الإعلامية الأقدم في العالم 3.44 avg rating — 70 ratings — published 1987 — 25 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term 4.19 avg rating — 47 ratings — published 2004 — 8 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Strategic Brand Management: new approaches to creating and evaluating brand equity 3.63 avg rating — 16 ratings — published 1992 — 7 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Strategic Brand Management: Creating and Sustaining Brand Equity Long Term 3.77 avg rating — 13 ratings — published 1997 — 2 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Luxe: Nouveaux challenges, nouveaux challengers (Marketing) 4.57 avg rating — 7 ratings — 3 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Reinventing the Brand: Can the World's Top Brands Survive the New Market Realities 3.83 avg rating — 6 ratings — published 2001	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Advances in Luxury Brand Management by Jean-Noël Kapferer (Editor), Joachim Kernstock (Editor), Tim Oliver Brexendorf (Editor) really liked it 4.00 avg rating — 5 ratings — 4 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars

More books by Jean-Noël Kapferer…

Quotes by Jean-Noël Kapferer (?)

“Here lies the difference between luxury and premium. People buying premium or even super-premium cars like to justify every dollar by a return on investment. Premium means pay more, get more in functional benefits. Luxury is elsewhere: it signals the capacity of the buyer to transcend needs, functions, or objective benefits. This is how luxury brands are different from premium or super-premium brands: beyond the experience they bring creative power, heritage and social distinction.”
― Jean-Noël Kapferer, The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands

0 likes

“Because in order to deliver their benefits, their financial value, they need to work in conjunction with other material assets such as production facilities. There are no brands without products or services to carry them.”
― Jean-Noël Kapferer, The New Strategic Brand Management: Advanced Insights and Strategic Thinking

0 likes

Is this you? Let us know. If not, help out and invite Jean-Noël to Goodreads.