Deep Patel

“I often counsel people to really understand if and how their business model creates customer need. You need to know if you’re going to be able to fulfill good economics per products sold, and if the overall business model is successful. A lot of the business plans that don’t work get created around settings where people are dissatisfied with status quo. They really don’t like having to pay fifteen percent to a distributor in order to get the product from the manufacturer to the retail outlet. But they don’t understand that just being unhappy with the status quo doesn’t mean you can rip the distributor out of the model and make it work. You have to make sure the model that you create has viability, so that every time you sell a product, you know how much money you are bringing in, and what the cost and scale is. It’s more about ‘How do I make money out of this?’ rather than ‘I wish the world in this area were different.”
― Deep Patel, A Paperboy's Fable: The 11 Principles of Success