Susan Jagannath's Blog

The Challenge of Capturing your Camino – On the Winter Way

The Camino Invierno, or Winter Way, isn’t for the faint of heart or the easily chilled. It cleverly dodges the snow-capped mountain drama of other Caminos but introduces its own brand of practical difficulties, which, let’s face it, make for epic stories (and even more epic photos!).

Winter tr...

Beyond the Selfie: Capturing the Soul of the Camino (No Duck Faces Allowed!)

The Camino de Santiago isn’t just a walk; it’s a grand adventure, a journey of self-discovery, and let’s be honest, a fantastic excuse to eat tapas. But how do you truly capture its essence, especially if your photographic skills usually peak at a slightly blurred selfie? The “Camino Photography and Pil...

Unlocking Your Genius with the Chakras

Have you ever felt it? That nagging desire to write a book, yet something unexplainable holds you back? You’re intelligent, dynamic, successful in other areas of your life, but when it comes to your book, you freeze. In my groundbreaking book “7 Keys to Unlock the Author Code,” I reveal that the problem isn’t a lack of ability or ideas, but...

Building Your Book, Chakra by Chakra: The Foundational Energies of Creation

In our last post, we discovered how my “7 Keys to Unlock the Author Code” reframes writer’s block as an energy imbalance within the chakras. Today, we’re diving deeper into the sequential journey of book creation, exploring how the first three chakras provide the essential foundation for your literary ma...

We’ve explored how you can use the Root, Sacral, and Solar Plexus Chakras build the foundation of your book. Now, let’s consider to the upper chakras, where your book transforms from a personal project into a shared treasure with universal impact, potentially achieving bestseller status.

The Heart Chakra (Anahata – Green):...

In today’s publishing world, writing a great book is just the beginning. To truly succeed, authors must also master the art of visual storytelling—whether it’s creating stunning book covers, scroll-stopping social media posts, or compelling promotional graphics. But what if you’re not a designer? That’s where AI comes in. With the latest advancements in ChatGPT’s image generatio...

Welcome to “The Secret ABCs of a Bestselling Book.”

Have you ever wondered what it takes to turn a good book into a bestselling sensation? If so, you’re in the right place.

Each letter in our ABCs represents a crucial aspect of the book publishing process that can significantly enhance your book’s appeal and marketability. Whether you’re a seasoned author or just starting your w...

This template pack provides plug-and-play structures for your author website and book marketing content, crafted with Generative Engine Optimization (GEO) in mind. Customize them to feed AI systems with rich, contextual, and reader-focused information so that you can easily be discovered by AI. Why? because more and more people are using AI to find their next read. Your most imp...

The AI revolution in publishing isn’t coming—it’s already here. Generative search engines and smart assistants are changing the way readers discover books. If you’re still optimizing your website for Google’s traditional search, you’re only halfway prepared. In my last post, I summarised content I had recently learnt.

Let’s move ahead to a new mindset. Enter GEO: Generative Engi...

Authors, love it or hate it, the AI-driven revolution is here—and it’s changing the game for book discoverability. It’s vital that we don’t get left behind. I watched a podcast where Joanna Penn hosted Thomas Umstattd Jr., CEO of AuthorMedia.com and host of the Novel Marketing Podcast to explore how generative AI is reshaping search—and what authors MUST do to stay visible in an...