Jacques Peretti
More books by Jacques Peretti…
“The Nestlé Até Você a Bordo (‘Nestlé Takes You Onboard’) boat is described on Nestlé’s website as a ‘floating supermarket’. Its mission is to sail up the Amazon stopping at remote villages and encampments, reaching a potential 800,000 low-income tribal people. The crew of the Nestlé ship hand out free ‘starter packs’ of ice cream, baby milk, milkshakes and chocolate bars to people who have never seen or eaten processed food before.”
― Done: The Secret Deals that are Changing Our World
― Done: The Secret Deals that are Changing Our World
“In 1855, at the height of the Crimean War, Roger Fenton’s photograph, ‘The Valley of the Shadow of Death’, published in The Times, poignantly captured the aftermath of British retreat in the face of the Russian army with a single image of an empty battlefield. There was only one problem. Fenton had constructed the entire scene, moving cannon balls artfully until he had the perfect image. In 1945, on the beach of Iwo Jima, legendary war photographer Joe Rosenthal captured the most famous image of battle ever taken: the raising of the Stars and Stripes as American soldiers took the summit from the Japanese. It won him the Pulitzer Prize. Both are a lie.”
― Done: The Secret Deals that are Changing Our World
― Done: The Secret Deals that are Changing Our World
“Bower had three unwritten principles: the client is everything; think the unthinkable; and it’s not about money, but influence and reputation. He applied these principles on a daily basis at McKinsey.”
― Done: The Secret Deals that are Changing Our World
― Done: The Secret Deals that are Changing Our World
Topics Mentioning This Author
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