Yoram Jerry Wind’s Followers (4)

Yoram Jerry Wind

Yoram (Jerry) Wind is The Lauder Professor Emeritus of Marketing at Wharton, University of Pennsylvania, USA.

Professor Jerry Wind is internationally known for pioneering research on organizational buying behavior, market segmentation, conjoint analysis, and marketing strategy. He consults with major firms around the world, provides expert testimony in many intellectual property and antitrust cases, and has lectured in over 50 universities worldwide.

Professor Wind is one of the most cited authors in marketing. He is a regular contributor to the professional marketing literature, with 22 books and more than 250 research papers, articles and monographs on marketing strategy, marketing research, new product and market development, consumer and Yoram (Jerry) Wind is The Lauder Professor Emeritus of Marketing at Wharton, University of Pennsylvania, USA.

Professor Jerry Wind is internationally known for pioneering research on organizational buying behavior, market segmentation, conjoint analysis, and marketing strategy. He consults with major firms around the world, provides expert testimony in many intellectual property and antitrust cases, and has lectured in over 50 universities worldwide.

Professor Wind is one of the most cited authors in marketing. He is a regular contributor to the professional marketing literature, with 22 books and more than 250 research papers, articles and monographs on marketing strategy, marketing research, new product and market development, consumer and industrial buying behavior and international marketing. He is the recipient of numerous academic awards, including the four major marketing awards, The Charles Coolidge Parlin Award (1985), AMA/Irwin Distinguished Educator Award (1993), The Paul D. Converse Award (1996), and The Buck Weaver Award (2007). His 2004 book The Power of Impossible Thinking: Transform the Business of Your Life and the Life of Your Business, draws on the latest research in neuroscience to explain how a person’s mental models can distort perceptions, creating both limits and opportunities.

Professor Wind is the founding editor of Wharton School Publishing, a joint venture with Pearson, and during his four-year tenure he published over 60 books. Over the years he has served as editor-in-chief of the Journal of Marketing, the policy boards of the Journal of Consumer Research and Marketing Science, the editorial boards and guest editor of all the major marketing journals. Dr. Wind led the creation of the Wharton Executive MBA Program (1974) and was founding director of both the Joseph H. Lauder Institute (1983-1988) and Wharton International Forum (1987). He led the reinvention of the Wharton MBA curriculum (1991-93) and the development of the Wharton globalization strategy (1995-1997). He is the founding director of the Wharton SEI Center, whose mission is to ensure the relevance of management research and education to the evolving needs of business and society in the 21st century by partnering with global thought leaders in diverse fields to anticipate the needs of management, identify forces of change, and understand and create emerging management paradigms. Professor Wind is also the founding academic director of the Wharton Fellows program, (2000), a powerful global network of CEOs and senior executives who are committed to lifelong learning focused on transformational leadership. He is the founding director the Wharton Future of Advertising Program (2008), whose mission is to act as a catalyst for deeper insights, bolder innovation, and broader positive impact of advertising.

Professor Wind has taught MBA courses in Marketing Strategy, Marketing Methods and Applications for Business Consulting, Creativity and Interactive Marketing in the Age of the Empowered Consumer. His current research focuses on the network challenge; creativity and innovation; the future of marketing and advertising; and creating a creative organization. He is an active consultant and board member of various startups and university programs, such as the Positive Psychology Center and Integrated Product Design Committee. He also holds positions in numerous professional associations, including the Marketing Accountability Standards Board. He is a trustee of the Philadelphia Museum of Art, where he chairs its Marketing Advisory Committee and is a member of its Brand Steering Group and the Digital Age Committee. Professor Wind is the co-founder of the Interdisciplinary Center Herzliya, Israel (IDC), and since its founding in 1994, the chairman of its academic council. Professor Wind previously served as the academic trustee of the Marketing Science Institute (1989-1995), chairman of The Institute of Management Sciences C ...more

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Yoram Jerry Wind’s books

Average rating: 3.67 · 282 ratings · 24 reviews · 21 distinct works • Similar authors

	The Power Of Impossible Thinking: Transform The Business Of Your Life & The Life Of Your Business by Yoram Jerry Wind, Colin Crook, Robert Gunther 3.58 avg rating — 212 ratings — published 2004 — 10 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Beyond Advertising: Creating Value Through All Customer Touchpoints 3.76 avg rating — 29 ratings — published 2015 — 10 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Convergence Marketing: Running With the Centaurs by Yoram Jerry Wind, Vijay Mahajan 3.60 avg rating — 5 ratings — published 2001 — 3 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Making Better Sense: How Your Mental Models Define Your World by Yoram Jerry Wind, Colin Crook it was amazing 5.00 avg rating — 2 ratings — published 2010 — 3 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Digital Marketing: Global Strategies from the World's Leading Experts by Yoram Jerry Wind, Vijay Mahajan really liked it 4.00 avg rating — 2 ratings — published 2000 — 5 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Courtyard by Marriott: Designing a Hotel Facility with Consumer-Based Marketing Models by Yoram Jerry Wind, Paul E. Green, Douglas Shifflet it was amazing 5.00 avg rating — 1 rating — published 1989	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	The Network Challenge (Chapter 17) by Yoram Jerry Wind, Victor K. Fung, William K. Fung it was amazing 5.00 avg rating — 1 rating — published 2009 — 3 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Power of Impossible Thinking (05) by Wind, Yoram (Jerry) - Crook, Colin - Gunther, Robert [Hardcover (2004)] it was amazing 5.00 avg rating — 1 rating	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Marketing Research and Modeling: Progress and Prospects: A Tribute to Paul E. Green (International Series in Quantitative Marketing, 14) by Yoram Jerry Wind (Editor), Paul E. Green (Editor) really liked it 4.00 avg rating — 1 rating — published 2003 — 5 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Product Policy: Concepts, Methods and Strategies really liked it 4.00 avg rating — 1 rating — published 1982	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars

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Quotes by Yoram Jerry Wind (?)

“The relic of the “why” of advertising seems to still persist: Since I, as the advertiser, am paying, you have to put up with whatever I dish out. But think of it this way: just because my date pays for my ticket or dinner, does that give them license to do anything they want? No.”
― Yoram (Jerry) Wind, Beyond Advertising: Creating Value Through All Customer Touchpoints

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“Women will be at least 50 percent of the communications community workforce … from executive suite to interns. Why? The “integrated” agency will be technology-enabled and remote-work friendly, which will allow “stay at home” women with children to be fully enabled contributors. Plus, the next five years will see more women in technology, and creative technology will subsume analog technology. — Mike Donahue, Founder, Connect the Dots (2013)”
― Yoram (Jerry) Wind, Beyond Advertising: Creating Value Through All Customer Touchpoints

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Yoram Jerry Wind’s Followers (4)

Yoram Jerry Wind

Combine EditionsYoram Jerry Wind’s books

Combine Editions
Yoram Jerry Wind’s books