Don E. Schultz
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IMC, the Next Generation Five Steps for Delivering Value and Measuring Returns Using Marketing Communication
by
6 editions
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published
2003
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Integrated Marketing Communications: Putting It Together & Making It Work
by
6 editions
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published
1993
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The New Marketing Paradigm: Integrated Marketing Communications
by
3 editions
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published
1996
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Sales Promotion Essentials : The 10 Basic Sales Promotion Techniques... and How to Use Them
9 editions
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published
1982
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Strategic Brand Communication Campaigns
by
6 editions
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published
1999
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Building Customer-brand Relationships
8 editions
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published
2009
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Essentials of Advertising Strategy
by
5 editions
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published
1981
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Strategic Advertising Campaigns
9 editions
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published
1979
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Retail Communities: Customer-Driven Retailing
by
3 editions
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published
2009
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Communicating Globally: An Integrated Marketing Approach
by
6 editions
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published
2000
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