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Kit Yarrow

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Kit Yarrow



Kit Yarrow, Ph.D., is a consumer psychologist who is obsessed with all things related to how, when, and why we shop and buy. She conducts research through her professorship at Golden Gate University and shares her findings in speeches, and consulting work.

Combine Editions

Average rating: 3.7 · 404 ratings · 45 reviews · 3 distinct works • Similar authors
Decoding the New Consumer M...
3.77 avg rating — 314 ratings — published 2014 — 11 editions
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Gen BuY: How Tweens, Teens ...
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3.46 avg rating — 90 ratings — published 2009 — 7 editions
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Quotes by Kit Yarrow  (?)
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“she’s shopping for a sense of control, a distraction from anxiety, and a feeling of mastery and competence.”
― Kit Yarrow, Decoding the New Consumer Mind: How and Why We Shop and Buy
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“The fifty brands showing the fastest financial growth from 2000 to 2010 were all associated with one of five positive human traits: eliciting joy, enabling connection, inspiring exploration, evoking pride, or impacting society.a”
― Kit Yarrow, Decoding the New Consumer Mind: How and Why We Shop and Buy
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“We’re pulled toward radical individualism for reasons having to do with technology, emotional isolation, and an increased need for self-protection.”
― Kit Yarrow, Decoding the New Consumer Mind: How and Why We Shop and Buy
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