Chet Richards

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Chet Richards



Chet Richards was a close associate of the late US Air Force Colonel John R. Boyd from the mid-1970s until Boyd s death in 1997. Boyd had asked him to review the mathematical portions of his first civilian paper, Destruction and Creation, and this led to a collaboration that eventually included applications to the business world.

Chet Richards career began at the Pentagon in 1971, and has included employment with Northrop, the professional services company CACI in Washington DC, and Lockheed. A consultant since 1999, he maintains his practice in strategy for business, marketing, and communications through Tarkenton & Addams, Inc., a public relations firm in Atlanta, GA.

Chet is the author of several publications all involving applications of
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“The nature of war is to shape the enemy.”
Chet Richards, Certain to Win: The Strategy of John Boyd, Applied to Business

“Specialist or Strategist? Isn’t it true that the more you practice, the better you get? Yes, but, and this bears repeating, the intuitive mastery we are striving for is not brilliant skill at predictable tasks. As the late science fiction author, Robert Heinlein, pointed out, specialization is for insects. Humans need the mystifying ability to cope with the unpredictable and ambiguous challenges posed by thinking adversaries in the real world. Since kendo masters practice hard, don’t we need to put in long hours to develop super competence? The answer is absolutely yes. However, sixteen hours at the office doing the same things day after day simply make you a workaholic (and very likely a micromanager); they do not per se confer an intuitive skill useful in competitive situations. Tom Peters suggests that you can spot who is going to do great things by what they do on airplanes. They don’t pull out the laptop and grind spreadsheets. Instead, they “read Zen and the Art of Motorcycle Maintenance for the umpteenth time,” or pick up insights on human behavior from the great novelists.”
Chet Richards, Certain to Win: The Strategy of John Boyd, Applied to Business

“By the middle of the 17th century in Japan the concept of focus had evolved to a high level of sophistication and had taken on the psychological overtones that we will examine later in this chapter. In his classic on strategy, A Book of Five Rings (1645), the samurai who is best known in the West, Miyamoto Musashi, removed the concept from the physical world entirely by designating the spirit of the opponent as the focus: Do not even consider risking a decision by cold steel until you have defeated the enemy’s will to fight.59 This is a revealing statement by a man reported to have won some sixty bouts, virtually all of which ended in the death of his opponent (not surprising, when you consider that the samurai long sword, the tachi, was a four foot blade of steel, sharp as a modern razor, and strong enough to chop cleanly through a water pipe.) Once you accept Musashi’s dictum as a strategic principle, then you might ask how to carry it out, how to actually defeat the opponent’s spirit. Musashi was no mystic, and he grounded all his methods in real actions his students could take. We will encounter him and his techniques many times in this book. The ability to rapidly shift the focus of one’s efforts is a key element in how a smaller force defeats a larger, since it enables the smaller force to create and exploit opportunities before the larger force can marshal reinforcements.”
Chet Richards, Certain to Win: The Strategy of John Boyd, Applied to Business



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