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Ray Edwards
More books by Ray Edwards…
“by the time they’re done with your copy, they need to see that the only way they can reasonably expect to get to that end state is... by using your product.”
― How to Write Copy That Sells: The Step-By-Step System For More Sales, to More Customers, More Often
― How to Write Copy That Sells: The Step-By-Step System For More Sales, to More Customers, More Often
“You’re at the point of decision. You can either continue down the path of least resistance, the path you have already been traveling, or you can choose the road less traveled. The path of least resistance will probably result in you getting the same outcomes you’ve always received. But if you want something different to happen, if you want to change the direction of your health (or your relationships, or your finances, etc.) you’re going to have to do something different. Make a new choice, and pursue your new outcome.”
― How to Write Copy That Sells: The Step-By-Step System For More Sales, to More Customers, More Often
― How to Write Copy That Sells: The Step-By-Step System For More Sales, to More Customers, More Often
“As Zig Ziglar often said, “Selling is essentially a transfer of feelings.”
― How to Write Copy That Sells: The Step-By-Step System For More Sales, to More Customers, More Often
― How to Write Copy That Sells: The Step-By-Step System For More Sales, to More Customers, More Often
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