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I totally agree that it's better to be known as a storyteller as opposed to a genre writer. Of course, those genre writer paychecks aren't all bad either lol

I think that a huge key part of marketing is making sure that you find people who want what your book delivers. And trying to lure people in under false pretences will result in a dissatisfied reader.
I'm seeing that problem in my reviews right now. My book was inspired by my dislike of the characters and plot in Twilight, so I wrote a sort of feminist response to it, and because I write the way I do, I made it quite funny. But that means that it's hard to present it just the right way. One reviewer read it despite hesitation, because they were afraid it would be a parody/satire, and that wasn't what they wanted. They were relieved to see that it wasn't a parody/satire and they enjoyed it after all.
The other reviewer had the opposite experience - they went in expecting something much more like Twilight than what I actually produced. They enjoyed ended up still enjoying the book, but knocked off a star because the book wasn't the standard paranormal romance that they were expecting, which I think is totally fair.
If I'm scaring off the right readers and luring in the wrong ones, then I need to change my marketing. But I'm having trouble figuring out how.

Obviously, for example, if you market it as a horror novel and then inside it's more of a young adult fantasy then the reader has a right to be upset and feel cheated. But if you're simply trying something new as an author and your fans would rather you didn't...I don't think we should restrict ourselves as writers just so we can play to the same base you know?
And having trouble figuring out marketing is the common denominator amongst all us indie writers :)

I think it's telling that when she decided to write her adult mystery suspense books she switched to a pen name. She was free to find a new audience.
So, yeah, she didn't restrict herself as an author, but she did have to work to find the right audience for her books.
Meanwhile there are authors like James Patterson who seem to dabble in every genre and have no problems. I think that as long as you market clearly, you won't have problems. People who want Alex Cross buy his Alex Cross books. People who want romance buy his romance books.

You're probably right that it all has to do with how you market your product. That's an interesting problem for JK Rowling in that those who read her work wouldn't necessarily respond to her adult novels and yet those who would think of her as being simply Harry Potter. When you attain that kind of success it brings with it it's own set of problems I suppose...

Hmm. Personally, I think it's about taking responsibility for your own actions as an author.
The thing is that authors kinda sorta need to decide where they stand. You wanna write mainstream shizz and "please" mainstream readers? Then do it. But don't whine about having your hands tied. You wanna have a unique voice and try something that's never been done before? Then do it. But don't turn around and expect readers to react in a certain way.
Paving a new path is a dirty, gritty, difficult process. Don't show up to do it in your fave pair of Jimmy Choo's then complain when they get ruined, ya know? Or whatever fancy shoes the boys like to wear LMAO!!
Most people mistake my book for erotica cuz of the cover image. I could change it but I'm not gonna. What I'm also not gonna do is complain when I get a neg review for misleading the reader cuz that's MY choice. In the world of romance, HEA endings are also expected. I do NOT promise to deliver this either cuz it's just not my jam. Not gonna complain when I get a neg review about that either. If I feel like killing off all my characters one day, I'm sure as heck gonna do it. Still not gonna complain, though. See a pattern here? *smirks*
The only unwritten "contract" I have for myself is to always respect my readers' opinions. I reckon we don't want them telling us how to write so it's not all that fair of us to tell em how to read, eh?
Random brain vomit for the day ^_~
Hugs,
Ann
I too pondered what I owed a reader and concluded, as you did, that thought line is a trap. As a fiction writer, I have no desire to become genre or character confined. I've completed five novels, published three, and none have any resemblance to one another. My only expectation is to write the best possible novels I can and hope readers come to recognize them as the work of a storyteller.