Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity- Chinese Edition

by Avinash Kaushik

Adeptly address todays business challenges with this powerful new book from web analytics thought leader Avinash Kaushik. Web Analytics 2.0 presents a new framework that will permanently change how you think about analytics. It provides specific recommendations for creating an actionable strategy, applying analytical techniques correctly, solving challenges such as measuring social media and multichannel campaigns, achieving optimal success by leveraging experimentation, and employing tactics for truly listening to your customers.

359 pages, Paperback

Published May 1, 2011