Brilliant Search Engine Optimisation

by David Amerland

Table of Contents 1. Instant SEO What is SEO What elements of SEO you can control SEO elements which you cannot control How to make SEO work for you Practical applications of SEO SEO activities which work SEO methodology 2. SEO Basics Exploring SEO options Meta tags - what they are and how they are used SEO and websites SEO and reputation management SEO and ego searches Basics of optimizing a website Basics of reputation management 3. SEO Essentials Keywords and what they are How to analyse keywords How to research keywords Keywords and content How to use keywords Keywords and meta tags Keywords and optimized content PageRank and what it means 4. SEO and Search Engine Marketing (SEM) SEO and search engine indexing How to explore search engine indices How to query search engines Search engine database query commands (and how to use them) When to query search engines How to analyze a website How to create optimized content How to market content to search engines 5. SEO and website design Why design can affect SEO SEO and design basics How to analyze a website's design How to use a website's design for SEO 6. SEO and product promotion SEO and how it is employed in marketing Marketing techniques which really work SEO activities and product descriptions How to optimize an online product 7. SEO and online marketing Online marketing and what it is SEO and online marketing - differences and similarities SEO and search engine marketing 8. Advanced SEO What is advanced SEO Why is advanced SEO important How to assess if you need advanced SEO How to best use advanced SEO 9. SEO and the social web What is social marketing What is the social web Why is the social web important How to best use the social web Social web and SEO 10. SEO and the real time web What is Real Time marketing What is the Real Time web Why is the Real Time web important How to best use the Real Time web Real Time web and SEO

Genres: Social Media

216 pages, Paperback

First published October 1, 2008

About the author

Hey Goodreads peeps, drinks are on me. I’d love to be able to do this face-to-face, hear why you’re reading this over coffee (or a beer) and talk about my obsession with sensemaking, and how books rewire our brains and change the world.

Unfortunately, face-to-face is limiting and, most times, impossible. This is why I love Goodreads. Not only do I get to exorcise some of my demons by using my blog here
as a form of therapy, but I also get to answer questions you ask and post my latest news. The books I write take apart the mechanics of human behavior and analyze the building blocks of this world, though some readers interpret them as being about, search, the web, popular culture, and elite soldier mentality.

I believe that everything we do that is sustainable answers a specific need we experience at a basic human level. Search is information retrieval which is needed to help us make sense of what we see in the world (and there is a version of it inside our head), social networks answer our need for social connection and culture is just behavior that is driven by values, filtered through perception and modulated by context.

Digital technology does what technology has always done: augment existing human abilities and amplify human traits. It is no different, in that respect, to the car or the airplane. It challenges us right now because it is new, fast-moving and it impacts many of us at once. It attracts us because we sense the potential it offers for everyone to matter. For lives that are mostly invisible to feel that they belong. That they make sense.

My books are quoted by academics in research papers and used by universities as primers in classes. I try not to take this too seriously otherwise I won’t be able to write another word. What keeps me writing and evolving are the questions you have too: Why? Why are we the way we are? Why is the world the way it is? Why can we not all be better? Why is the struggle we experience so real? Why is everything just so difficult?

You can keep track of what I write by joining my Sunday newsletter.
You can ask me almost anything here and I hope you can join me as I go looking for answers.

Stay true and keep on reading,

David

Reviews

[David Amerland · Rating 5 out of 5]

SEO Help is a practical book. Slim in volume it is intended to be immediately practical enabling you to put into practice what you have read, from the very first chapter. It gathered great reviews on Amazon.com and Amazon.co.uk and it has been a best-seller since the day it was published.

If you are working online and need to gain greater visibility there simply is no easier way to do this than SEO Help.

[Dave · Rating 5 out of 5]

I needed to promote my website and I have very little time to really get into theory. I also have very little cash to invest in expensive marketing and SEO firms. I bought this on a whimsy. Read it once, applied some things. Read it again (it's not that big) applied some more. Long story short my site has improved tremendously so I must now be doing something right and so is the author.

[Giulio · Rating 5 out of 5]

it lets you understand deeply the seo argument, i think it's the best in the category

[Maciej Janiec · Rating 2 out of 5]

Nothing totally new, but it can be used to create a to-do list for basic SEO.

[Mary · Rating 5 out of 5]

Excellent book wherever you are in your SEO journey.

[David Amerland · Rating 5 out of 5]

Brilliant Search Engine Optimisation is the next step up from 'SEO Help'. Still practical with a lot of step-by-step instructions and a visual step guide to help the new webmaster, it also kicks SEO up a gear to help webmasters who are ready to take their websites to the next level.

Perfect from beginner webmaster to advanced intermediate, Brilliant Search Engine Optimisation benefits from the inclusion of full-colour illustrations which tell you what to do and how.