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How to Succeed in the Publishing Game by Stringer, Vickie M, McPherson, Mia (2005) Paperback

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Best-selling author and world-renowned publisher Vickie Stringer began her empire with one book – Let That Be the Reason. After enduring 26 rejection letters from mainstream publishers, Stringer began to explore the promising world of self-publishing. Stringer has distinguished herself as a Literary Renaissance Woman, boasting titles such as best-selling author, leading publisher, prominent literary agent and motivator to aspiring authors and self-publishers. In How to Succeed in the Publishing Game, Stringer reveals the secret to her success and unveils countless valuable tips and steps on how to become successful in the world of Utilize creative means of generating start-up capital Build winning relationships with editors, typesetters, graphic designers, printers Ensure that your book will flourish in the hands of the right distributors, wholesalers, bookstores Develop a steadfast marketing plan, brand and image that will sell itself Utilize the complete guide to dependable references and resources Harvest the benefits of a best-seller! “Ms. Stringer has entered the slightly more rarefied precincts of book publishing. And she’s getting rich.” - The New York Times “Mainstream publishers wouldn’t touch her book. So Stringer printed 1,500 copies and took to the road. The book became an underground hit, and bookstores began to stock it.” - Newsweek

Paperback

First published September 30, 2001

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Vickie M. Stringer

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136 reviews14 followers
January 27, 2008
I am not a fan of Vickie Stringer's fiction. But when I worked in the bookstore, her books sold very well. Not only her books, but all of the books from Triple Crown, her publishing company that she started herself.

Vickie stringer practically created and took to main stream the African American Urban novel. When she wrote her first book, no publishers would take it. It didn't fit in to anyone's idea of what a novel was supposed to be. So she published it herself. In this book, she talks about selling it by hand, giving it to individual people and asking them to pay what they thought it was worth. Then she started finding other authors who wrote the same sort of books she did and set up a publishing company, putting all of these books into print. She worked really hard and made her own fame and fortune. I greatly admire her.

Triple Crown books come out about twice a month on Fridays. When I worked in the bookstore, we'd buy 20-30 copies of each one and the usually sold out after 2 weeks, and we'd have a hard time getting more. It was incredible -- thousands people on a regular basis buying 30-40 dollars of books every week all from one "small press" publisher.

She has a lot of courage and confidence in herself. I love that she seemed to take getting rejected by publishers in such grace and dignity. She started her own small press publishing empire, and now the same publishers who rejected her are courting her, trying to get her in the main stream.

Here is an autobiographical article that she wrote. Her life is amazing! http://www.inc.com/magazine/20060501/...
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