The Art and Science of UX Design: A step-by-step guide to designing amazing user experiences

by Anthony Conta

Today, every product or service needs to delight its users and that means delivering an outstanding user experience (UX). In this full-color guide, leading user experience designer Anthony Conta guides you step by step through crafting these exceptional user experiences. The Art and Science of UX Design introduces a complete human-centered design framework for success, using practical examples based on his pioneering experience in the field. Learn to apply design thinking to understand your users' wants, needs, goals, and frustrations as you transform empathy into one of your most powerful design tools. Once you've defined the right problems, you'll master proven ideation techniques to quickly create promising solutions. You'll walk through prototyping preliminary designs, testing and refining them based on users' actual reactions, and clearly communicating all you've learned so colleagues can build what you've envisioned. Finally, you'll learn practical ways to continually iterate and improve your offerings so they stay competitive (and delightful) far into the future. “With his deep design expertise and an unwavering commitment to teaching, Anthony can bridge the worlds of UX design and education in ways few people can. I'm confident this book will prove to be an invaluable resource for anyone interested in learning both the craft and the process of UX design.” ― Professor Craig MacDonald, Pratt Institute “Anthony is exceptionally skilled at dissecting complex problems and translating them into delightful, intuitive design solutions. He brings that same thoughtful approach to demystifying UX Design and helping others understand the core fundamentals in an approachable and engaging way.” ― Mark Sherrill, VP of Product Design

464 pages, Paperback

Published August 27, 2023

Reviews

[Arun Kumar · Rating 5 out of 5]

One of the best books that I came across on UX Design. It covers many topics you may know but what makes it stand out is with the simplicity & clarity this books explains you concepts and when to apply which concepts to your work.

I would highly recommend beginners to start with this book if you want to get a clear idea of UX Design.