[(Beyond Code: Learn to Distinguish Yourself in 9 Simple Steps! )] [Author: Rajesh Setty] [Jan-2010]

by Rajesh Setty

Through his work with hundreds of technology professionals, Rajesh Setty has had a bird's eye view of careers that soared and careers that stalled. In the IT arena, Setty noted that while some people succeeded beyond imagination, most people seemed to get stuck about ten or fifteen years into their careers. After careful observation, interviews and insights, Setty realized that the top performers in the IT services industry definitely had a different set of standard practices for distinguishing themselves. To share their secrets, Setty created Beyond Code.In Beyond Code Setty explains that today's tech pros are facing the crisis of commoditization and that in order to thrive, it is imperative that they learn to stand out. Moreover, Beyond Code functions as a blueprint for professionals who want to go from acceptable to exceptional.

Unknown Binding

First published September 1, 2005

About the author

Rajesh's mission in life is to bring good ideas to life. With love! Rajesh is involved in a few companies in some combination as a founder, operating executive, board member and/or an investor. Apart from that, he has written a few books and is working on a few more of them. His first book was published at the age of thirteen. While he is not building companies or writing, he enjoys speaking at conferences and company events. You can read his latest thoughts on his blog or on Twitter at RajSetty. One of his interests is to express important concepts using simple visuals. You can see them on Sparktastic. Rajesh lives in the Silicon Valley with his wife Kavitha and son Sumukh.