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Predatory Thinking by Dave Trott
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About the author
Dave Trott
14 books106 followersDave Trott is a creative director, copywriter, and author. Trott studied at the Pratt Institute in New York City, majoring in advertising before going on to found the advertising agencies Gold Greenlees Trott, Bainsfair Sharkey Trott and Walsh Trott Chick Smith. In 2004 he was given the D&AD President's Award for lifetime achievement in advertising.
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Displaying 1 of 1 review
April 25, 2024
This is a very clear, concise and cleverly written book, filled with stories that illustrate various messages.
Personally, some of these messages were very cut-throat, but I guess that was to be expected from the title of the book.
There are not many takeaways or actionable points from this book, instead gives a philosophical overview of a mindset that the author believes is necessary to accomplish goals in advertising. Some gems, mixed in with some mud. Dare I say it - a very finite and masculine view of the world, and portrays a true reflection of how advertising has been run up to date.
It's not a book that will stay on my bookshelf for reference, it's a once-only quick read that is easily forgotten.
Personally, some of these messages were very cut-throat, but I guess that was to be expected from the title of the book.
There are not many takeaways or actionable points from this book, instead gives a philosophical overview of a mindset that the author believes is necessary to accomplish goals in advertising. Some gems, mixed in with some mud. Dare I say it - a very finite and masculine view of the world, and portrays a true reflection of how advertising has been run up to date.
It's not a book that will stay on my bookshelf for reference, it's a once-only quick read that is easily forgotten.
Displaying 1 of 1 review