How They Started: How 30 Good Ideas Became Great Businesses

by David Lester

Lots of us have ideas we think would make great businesses. Most of us never do anything with those ideas. But for those that do, a world of opportunity awaits them.This book is about 30 people like you. They all had an idea, and went on to start a business. From Innocent to Cobra to Dreams to Dyson, we reveal how some of the biggest household names businesses got of the ground, and those very first steps taken by their founders.Answering questions such

Genres: Business, Entrepreneurship

Paperback

First published January 1, 2007

Reviews

[Akmal Anuar Batcha · Rating 4 out of 5]

A good book but 30 stories are perhaps too many, especially when most of them are essentially similar. It's still amazing to read how they made it especially Codemasters and 'innocent drinks'.

[Emmanuel Mandela · Rating 3 out of 5]

Very Inspirational piece for entrepreneurs that wish to thrive in the business world.

[Tom · Rating 3 out of 5]

Not bad read. Sometimes feels a bit like advertising features for companies. But some good tips nonetheless.