Forget networking of the 80s and 90s, which meant handing out business cards at stale "meet-and-greets." Today's networking can hook up a potential homeowner with the right house, a lonely single person with the right life partner and a working mother with the right childcare facilities for her child. Networking Magic teaches readers how to find the Medical professionals; Legal experts; Financial counsellors; Personal care providers - from hairdressers to decorators; Schools, colleges and special programmes; Filled with resources, checklists and step-by-step instructions that readers can easily follow and apply, Networking Magic is a motivational reference that gives readers all the information they need to succeed.
This is a good book if you're looking to do something very specific. I like the idea, for example, of holding networking parties and keeping a networking database. However, it is aimed at a particular audience. It's not very helpful if you're trying to get a job, or if you're not in a business or service field. The books is clearly geared at helping you promote your skills and services if you already are in a career, or to get a promotion, for example. It would also be helpful for getting new clients if you're in business. It isn't very helpful if you're finishing up your education and looking for a job.
It had some good tips, but as another commenter said, definitely geared towards business users. The first few and last chapters had information for job hunters, those in need of medical expertise and so on. Nevertheless I did take notes during the first half of the book.
The best advice from the book is something everyone should be doing: keep a database of contacts, follow up and think of networking as building friendships
This is a solid book about networking that teaches you not only how to network professionally, but also how to find professionals to help you with your personal problems. The authors provide plenty of good case studies and examples which show you how to apply the principles they teach to your networking activities. If you want to learn how to network or get better at it, this book is a good place to start.