Fundamentals of Creative Design

by Gavin Ambrose, Paul Harris

Discusses the creative process in terms of brief, process and result. Each process is accompanied by detailed diagrammatic explanation, associated theories, and historical context. The text is supported by case studies from contemporary designers and practitioners, with insights from the creatives involved. Creative design, the book argues, is in something of a golden period. With so much design vying for consumers' attention, getting noticed in the visual morass and quickly creating a good impression is becoming increasingly difficult. This book provides a solid grasp of the creative design fundamentals that are necessary to produce effective and eye-catching designs.

Genres: Design, Reference

176 pages, Paperback

First published January 1, 2003

Reviews

[Celena · Rating 1 out of 5]

I think this book tried to cover so many topics that it became boring. There has to be better books out there that tackle the basics of creative design, this is not it.

[Evgenia Pradel · Rating 3 out of 5]

good

[Eduardo Leite · Rating 4 out of 5]

Livro introdutório bastante interessante sobre design gráfico, principalmente por não apenas contar as informações, mas mostrá-las de forma visual, impressa no livro.

[Adris · Rating 5 out of 5]

One of the few books I keep re reading because it's THAT good!