Global Strategy and Organization

by Anil K. Gupta, Vijay Govindarajan

The twin forces of ideological change and technology revolution are making globalization one of the most important strategic and organizational issues facing companies today. With every passing day, it is becoming more obvious that managers must view every industry as a global industry and every business as a knowledge business. As worldwide presence becomes a strategic imperative rather than a discretionary choice, an increasing number of companies must confront the essential How do we engineer and exploit the ongoing globalization of our industry? Anil K. Gupta and Vijay Govindarajan's Global Strategy and Organization is designed to help students and managers learn how to address this important question. The book focuses on the four tasks that are essential for any company to emerge and stay as a global leader in its

244 pages, Paperback

Published April 25, 2003

About the author

Anil Kumar Gupta is a scholar in the area of grassroots innovations. He is the founder of the Honey Bee Network and has been a Professor at the Indian Institute of Management, Ahmedabad. Besides, he holds the Executive Vice Chair of the National Innovation Foundation.