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Client centric web design

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A client centric web design methodology addresses the negative attitude that exists towards client work and has the potential to transform your business.

For the client/designer relationship to work both parties need to respect the other. In this book we explore how to move the clients perception of you as a pixel pusher to that of an expert.

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First published January 1, 2012

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Paul Boag

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158 reviews5 followers
February 17, 2014
If you've spent a decent length of time working with clients in your web design practice you will have encountered the difficulties and conflicts that can arise in the designer/ client relationship. Often clients are seen by designers as a necessary evil, and a roadblock to good design. Paul Boag takes a different view: that clients are intrinsic to the design process, and that listening to their input and understanding their business needs leads to better results for everyone.

At its core, Paul's message is one of diplomacy. His strategies show how conflicts can be avoided by involving clients in the web design process, making their business goals a priority, and being willing to give and receive feedback constructively.

This book would be of most use to someone who doesn't have a lot of experience working directly with clients, but there are still plenty of nuggets for more experienced web professionals. I found Paul's tips for building trust and earning a client's respect especially interesting - once your client views you as an expert and trusts your input, half the battle is already won.
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