Management Basics

The Basics

by Morgen Witzel

The Basics provides an easy, jargon-free introduction to the fundamental principles and practices of modern management .Using examples ranging from people management at Cadbury and the Enron crisis to the marketing of fried chicken in China, the book explains key aspects of management, This second edition has been updated to take account of general advances in management thinking, including developments in governance, responsible management and environmental pressures, and a new emphasis on health and well-being in the aftermath of the Covid-19 pandemic. It brings management thinking fully up to date with the latest currents and trends. This accessible, readable primer is an ideal starting point for anyone wanting to learn about business and management.

Paperback

First published May 27, 2004

Reviews

[Deep · Rating 4 out of 5]

An amazing book on basic management. Give a lot of real life examples and easy to read. If you want to gain basic understanding of management, I highly recommend this book