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Create an Authentic Experience in the Peer-to-Peer Economy Disrupting Digital Business (Hardback) - Common

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Surf the waves of change. We are no longer an economy of products and services. The digital transformation demands that we focus our attention on experiences and outcomes. Business leaders and their organizations must shift to keeping promises—no matter how their customers interact with them.But organizations no longer control the conversation. In this era of social and mobile technology, customers, employees, suppliers, and partners are in direct communication with one another. Those personal networks and the brands they’re passionate about influence their decision making and their spending.The workforce has changed too. Employees expect to be able to determine when and how they will work, the technology they’ll use, and the values their company will espouse.Organizations can take part in this conversation only if they recognize how and where it’s happening. Resisting these changes will leave executives, managers, and their companies powerless. Organizations must pivot with and ahead of these social, organizational, and technological shifts or risk being left behind.Technology guru Ray Wang shows how organizations can surf the waves of change—how they can keep their promises. Current trends, when taken seriously, require a new way of thinking about business that includes five key Consumerization of technology and the new C-suite2. Data’s influence in driving decisions3. Digital marketing transformation4. The future of work5. Matrix commerceDigital disruption has changed how we do our work. But by mastering these trends you’ll delight your customers with every interaction.

Unknown Binding

First published April 14, 2015

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About the author

R "Ray" Wang

6 books7 followers

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5 stars
15 (12%)
4 stars
48 (41%)
3 stars
24 (20%)
2 stars
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9 (7%)
Displaying 1 - 14 of 14 reviews
737 reviews15 followers
May 27, 2015
A rather disappointing by an admired speaker, consultant and thinker of the digital space. Yes, there are good thought starters, good high-level insights that turn this book from 1 star to 2 stars. But the rest of the book seems to be filled with lists, lists and more lists. His examples are not intriguing (Fox News, really?) and new. The whole book felt like 5 blog posts that were bloated with lists and and other fillers to turn it into a book. Hopefully, the next book will be much better.
2 reviews
June 15, 2015
Roadmap to success for you

Found I could apply the framework in the book to business or to my own digital influence. While I would like to see more study of considered purchase business models and service industries, the examples given helped illustrate the points well.
You want to be an influencer in the P2P world? This is your handbook.
Profile Image for Dave.
174 reviews2 followers
August 30, 2021
It’s funny reading the future of technology in a book written 16 years ago. Mind you..everything mentioned has come to fruition, but some things are just pie in the sky ideas. I was shocked there was not as much IOT research in the book what was mentioned was brief and very high level. Also..I cannot stand sequential lists to describe an action (5 items that define a company culture). Overall the book was okay not great but very average
Profile Image for Tim.
15 reviews
November 14, 2017
Good intro for those just getting into the digital space. Somewhat repetitious and too many buzzwords for my liking, however, I agree with the points and approaches.
Profile Image for EP Alexander.
14 reviews
August 3, 2018
Good, interesting and very relevant. Also very user friendly. I just wish there were more examples and details about successful companies.
Profile Image for Darren.
1,193 reviews63 followers
June 18, 2015
The digital juggernaut cannot be ignored; it is transforming, disrupting and changing effectively everything that is in its path. Many companies are still not ready for the challenges and changes that they face.

Change is everywhere. Customers communicate and interact with each other. Employees, suppliers, partners and even rivals can also be in the mix. The days of a single one-way communications voice being controlled by an all-powerful company are long gone, but many companies still do not understand how they can play their part and are thus getting left behind. This book claims to help companies manage and benefit from these changes, changing themselves if necessary at the same time before it is too late.

The author has managed to provide an interesting look at a fairly broad subject, offering a great and sensitive commentary to a complex offering. Yet the author’s central message is something that may not be a voluntary change for many. Some will fall by the wayside and many will struggle, being eclipsed by those who really do get it and are best placed to really leverage the benefits and issues that digital disruption is bringing. They will be transformed and enjoy the transformational process; they will thrive on it even!

If you have not already made your transformation, take a look at this book. Even if you have, you could do worse than look at it anyway and see if you’ve missed the odd wrinkle or two!

Disrupting Digital Business, written by R "Ray" Wang and published by Harvard Business Review Press. ISBN 9781422142011, 208 pages. YYYY

http://syndicate.darreningram.com/dis...
Profile Image for Brad Revell.
225 reviews11 followers
May 8, 2016
Since 2000 the term disruption has emerged and is now thrown around the industry like a common verb. Although disruption is occurring frequently, it is a term that is not understood and should be something that both individuals and organisations think about as the landscape is moving fast; large organisations that exist one day do not exist the next. Ray "R" Wang writes a fantastic book that explains the current state of disruption in digital business today. He argues that disruption is here to stay and that organisations must employ strategies to stay current and relevant.

For those that don't know Ray "R" Wang, he is a leading industry analyst and runs Constellation Research. Over the years of working in the technology industry he has seen what has worked for various organisations and has developed a blueprint of what companies must do in the future to ensure their existence. For example he recommends that organisations must develop digital business models that are transformation focused, relevant, authentic, intention driven and networked.

My three key takeaways from the book:
1. Organisational DNA is the beginning of establishing a transformational mind-set and there are four types: Market leaders, fast followers, cautious adopters and laggards. Cautious adopters and laggards represent many of the 52 percent of the Fortune 500 who have been merged, acquired, gone bankrupt, and fallen off the list.
2. We are moving from an era of B2B and B2C to P2P
3. There are seven building blocks that define a digital artisan: authenticity, relevancy, transparency, intelligence, speed, analysis and non-conformism
Profile Image for nunuyorker.
42 reviews7 followers
June 10, 2015
I am rather torn reviewing this book. I love Ray and his points of view. Perhaps for that very own reason I enjoy this book less than I should. this book seem to repeat many of the points he said as well as recycled thoughts made somewhere else. I was hoping this book would get in much more depth and provide more thorough examples than just stopping at the consulting jargons and acronym.

I would really give this book less stars. giving it a 3 since I think if the reader hasnt heard much of Ray, this book could be a better form factor to consume his pov.
45 reviews
October 22, 2020
a bit of a bandwagon book. Digital transformation is a myth. Digital anything what does it mean? It means a signal. Its use is all wrong.
Profile Image for Bhargav Ramesh.
45 reviews1 follower
January 4, 2016
Brilliant analysis by Ray Wang. His analysis can not be ignored. Transformation is already in front of us. Several criteria has to be addressed to transform an organisation digitally.
Profile Image for Angela Lopez.
34 reviews5 followers
February 11, 2016
Super quick to catch up on all the latest trends and big ideas circulating as we head toward the future quickly!
11 reviews
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May 8, 2019
Self aware sentience, predictive probabilistic models and augmented humanity are key things to develop a digital business in 21st century. Everything that anyone has to offer is monitored closely through data that has been collected with every action that you take while you are digitally active. Good insights for creating an authentic experience to customers.

Real life examples with detailed statistics makes the book more interesting. Certainly, not a light read and would require prerequisite knowledge about business models and certain key business terms.
Displaying 1 - 14 of 14 reviews

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