Dynamics of Mass Communication 11th (Eleventh) Edition byDominick

by Dominick

Well-known for its balanced approach to media industries and professions, Dynamics of Mass Communication offers a lively, thorough, and objective introduction for mass communication majors and non-majors alike. Dynamics of Mass Communication takes a comprehensive and balanced look at the changing world of mass media. Social media, 'apps' and the new media Goliaths are new and major themes of the 12th edition. Explore how the traditional mass media are dealing with shrinking audiences, evaporating advertising revenue and increased competition from the Internet. The 12th edition brings students up-to-date on the latest developments in the media world including cyber-bullying; new media business models; e-book readers' affects on the traditional print publishing industry; online video sites such as YouTube and hulu.com.; the decoupling of advertising from media content, and much more.

Genres: Textbooks

Paperback

First published February 24, 2010

Reviews

[Lola He · Rating 4 out of 5]

Typography is too dense.
The chapter of introducing the media history is better than other books.

[Sherri · Rating 4 out of 5]

I wonder how many times this book uses "At the risk of..." before giving a definition of something... It certainly seems like it's being over used.

In the chapter on music it mentions that Elvis enlisted in the Army when he was actually drafted. So I didn't really care for that.

I enjoyed this book more than I thought that I would.

[Elizabeth S · Rating 3 out of 5]

Dull but fairly informative. My Professor didn't refer to it very much but I read every chapter.

[Lindsay Paige]

If I have to read it for school, it might as well count for my reading challenge. Good textbook.

[Unaib Ahmed]

I want to get some information about media and media history