Return on Relationship: Relationships Are the New Currency: Honor Them, Invest in Them, and Start Measuring Your ROR

by Kathryn Rose, Ted Rubin

In the connection economy, trust and relationships are the new currency. It's not a soft thing you do in your spare time, it's the heart and soul of your business.
--Seth Godin, Author of Tribes
Social Media drives engagement, engagement drives loyalty, and loyalty correlates directly to increased sales. Is your company currently focused on gaining brand advocates and building its social media credibility? Do you question whether or not using Facebook, Twitter, or blogs is a worthwhile investment of your time and resources? In Return on Relationship, Ted Rubin and Kathryn Rose present real world, practical ideas that will help businesses maximize their potential through using community-focused tools on the Internet. You'll discover why 'That's the way it's always been done' will leave you without any customers. In this book you will also Whether your business is just starting out or if you've been a leader in your field for years, in Return on Relationship, Ted Rubin and Kathryn Rose give you a guided tour to taking your company to the next level.What people are and Kathryn understand that marketing at its core has always been about relationships. Return on Relationship will help your business win in this new hyper-connected era! I hope you are ready. Your customers are.--Frank Eliason, Author of  @YourService , Global Dir. Social Media, Citi 
The sooner businesses learn that relationships are more important than ever, the sooner they canthrive. This book will help lead them down the road to success.--C.C. Chapman, Author of  Content Rules  and  Amazing Things Will Happen  
The critical need to understand how to build and measure successful relationships has never beenmore important. In  Return on Relationship , Ted Rubin and Kathryn Rose insightfully examine theintersection of digital technology and relationship marketing to deliver real value for brands.--Linda Boff, Global Exec. Dir., Advertising and Digital Marketing, GE

Genres: Business, Nonfiction

133 pages, Paperback

First published January 29, 2013

Reviews

[Alicia Randolph-Lucchesi · Rating 5 out of 5]

I won this at a networking conference and what a gift! If you're in the entrepreneurial arena, this is a key book for your growth.

[Frithjof Petscheleit · Rating 5 out of 5]

This book should be required reading for every business owner or student. If you are trying to figure out your way through the Social Media revolution - start here and measure everything on #RonR.
Best business book of the year!

[Alyssa · Rating 5 out of 5]

Anyone interested in social media and business should read this book to set the foundation. It's talks about how business is changing, a basic understanding of each network and case studies of real world situations.

[Sharon Zapata · Rating 5 out of 5]

Relationships are currency. We should invest in them. If you are an entrepreneur, a podcaster, or business that want to reach your target audience, then this little book is for you! You'll learn which platforms are best: Facebook, Instagram, Youtube, LinkedIn, Twitter, Pinterest Snap Chat...

[Nacho Bassino · Rating 2 out of 5]

Un marketinero acercamiento a como se debería tratar clientes para generar una relación. Definitivamente hay libros mejores sobre este tema.