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Third Circle Theory: Purpose Through Observation

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The Third Circle Theory does a great job at breaking down the different stages that a successful entrepreneur goes through throughout his journey to the top. There is advice for people who are just starting out and for people who are in the middle of it. As a successful entrepreneur myself, I agreed with most of the points made, whether it's about how to view the world, trying to understand what people's motives are, or how to differentiate between being confident and being arrogant. The book finishes off by explaining what to do when you have been successful, and that's the part that spoke to me the most. I recommend this book as a blueprint, outline or road map to a successful life. - Allen Wong / Rego Apps

The Third Circle Theory is a modern, eloquent & beautifully systematic answer to life's biggest question. Never before have I seen a literary piece combine such a high level of consciousness with functional, step-by-step business building strategy. Pieces like this are satisfying as an entrepreneur because we know we will look back 30 (and more) years from now and recognize with a smile that this was the beginning of a new generation unlocking new levels of consciousness within themselves. The Third Circle Theory garners my highest endorsement and it is my firm conviction that it is a "must read" for every entrepreneur. - Chris McCann / Outlier Academy

What if you could take full control of your circumstance, society, and life in the next 30 days?

The rules of entrepreneurship have changed.

While most books in the world of business and entrepreneurship will teach you about various 'new' methods to becoming successful, they unfortunately don't teach you why only 2% succeed while the other 98% fail.

The Third Circle Theory was created to help you understand the key role that your observations play in your success and will enable you to re-live your own life and rediscover what traits, skills, and observations are critical to your success. More importantly this book will help you discover how to tweak your very belief and habit system instantaneously in order to significantly increase your chances of success regardless of which field you undertake.

Each circle is designed to help you understand how to stay in control of your emotions and circumstance as you undertake your entrepreneurial journey. Everyone of us is born into a circumstance which we do not control, but all of us are able to take control and alter that circumstance in order to build a strong foundation for ourselves. Regardless that we are born poor or rich, we are can master the 8 components in Circle 1 to progress to a successful state of mind and undertake the challenges that society has created for us. Circle 2 teaches us how to adapt and benefit from other systems and concepts we interact with daily through 6 different components. Our pursuit of wealth and freedom can only take us so far but it is ultimately our drive to define our purpose in life that keeps us motivated. Circle 3 enables us to understand how we create fulfillment for ourselves and define our legacy through entrepreneurship.

Understand how your belief controls your perspective and how to control it to create the outcomes you want.
When most say "dream big", we'll teach you why dreaming leads straight to failure.
Discover how confidence and skills lead to the creation of passion and vision.
Uncover how most people, even entrepreneurs, are stuck in the rat race and don't even know it. Learn to escape the mundane.
Learn to manipulate your environment to maximize wealth, rather than to become a by-product of it.
Understand the new rules of entrepreneurship based on today's new global marketplace.
This book is for ANYONE who believes they are worth more than they have today, and never want to settle for anything less but their goals.

208 pages, Paperback

First published January 14, 2013

291 people are currently reading
1927 people want to read

About the author

Pejman Ghadimi

7 books22 followers

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5 stars
307 (40%)
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260 (34%)
3 stars
116 (15%)
2 stars
42 (5%)
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26 (3%)
Displaying 1 - 30 of 46 reviews
Profile Image for Shanae.
634 reviews18 followers
January 13, 2016
One of the most dynamic and valuable business books I have ever read. The author of Pejman Ghadimi is a self-motivated individual who wants to change how society views entrepreneurs and entrepreneurship. With Third Circle Theory, Ghadimi presents this theory on the path to success, what makes others self-starters, what does not, and how we all can be our best selves. Third Circle Theory challenges readers to consider their childhood, their motivations, and their desired life goals, then asks you why any of it matters if you're not helping people. It's great because the book puts an emphasis on finding one's purpose and how it all relates to making the world a better place. Having read the book, very very slowly, I can say that it is a guide, but also a workbook. I recommend Third Circle Theory: Purpose Through Observation to all who want to better define their legacy and grow as leaders.
Profile Image for Franck.
15 reviews4 followers
March 15, 2015
Deserves to be a bestseller... through Pejman's book, I was able to reflect on myself and find my own purpose.. I lvoe the concept of the three circles and it's amazing to see where I stand. Another book that should be read in school in my opinion. nothing more than values.
Profile Image for Muslim.
7 reviews17 followers
May 31, 2017
If you've read any self help book you've read this. Same stuff. What's more the Author finished berating other self help gurus only to turn round and do the same thing - sell you more stuff.

You want self help/Entrepreneurship go read Napoleon Hill or something. Anything.
58 reviews8 followers
October 5, 2017
Nice book, interesting concepts. I will be re-reading this, since I found that some concepts were lost on me after the first read.
It seems to me that at least a second read is needed to internalize the concepts.
Basically, the author divides life in 3 circles, in which each one has different component/parts. Mastering each part would move you up to the following circle, until you reach the 3rd circle, in which you are actually an enlightened/fulfilled person, not only in your business but also in your relationships and life in general.
It was entertaining, and as I said before, I am looking forward to giving it a second read, in order to get a better grasp of some concepts.
Profile Image for Christopher Fello.
Author 2 books1 follower
July 29, 2017
This is a great read. I resonate with everything he said regarding the three circles and self-awareness. Take this book to heart. It's powerful.
Profile Image for R.J..
Author 4 books80 followers
January 20, 2023
A friend recommended this book to me, and it took me quite a while to finish it because nonfiction and I don't always get along, but it's a very thought-provoking read and I've found that a lot of my beliefs on life were actually articulated within the pages of this book.

I really appreciated Pejman Ghadimi's emphasis on life purpose rather than money-making purpose. It seems like most of the business books I read (which, let's be honest, are the only nonfiction books that I ever read) measure someone's leadership skills, entrepreneurship skills, and success based on monetary status, and in a lot of ways, that's depressing. It's typically one extreme to another; this "expert" calls you "successful" only if you have no debt in your life, while this "expert" only calls you "successful" if you can master debt to make millions. A "successful entrepreneur" has a multi-million-dollar business in almost every business book I've read. A "successful leader" is leading from the top of the world. As if chasing money should be one's only goal in starting a business, not just because you love it or have a passion that you want to fulfill. But Third Circle Theory suggests a new perspective, one that I had already been leaning into before reading the book, but completely solidified upon completing the book.

The mindset in this book is one of selflessness and self-awareness. It measures success based on things that are obtainable whether you have money or not. Things like emotional awareness and making emotionless decisions. Thinking logically and ethically. Essentially, the biblical principle of existing to serve others rather than yourself and how to view the world in a way that both reduces drama (because you take yourself out of the equation) and gives you a purpose to make a difference in those around you. I really, really appreciated his emphasis on how many of the billionaires that a lot of people look up to as "successful" actually aren't even in his "Third Circle" classification because they are so money-driven that if you took their money away, they've done absolutely nothing else to serve the world or those around them; their only value is money, and these types of people do not fit into the Third Circle. I just really appreciate this mindset of simplifying money to something like a tool that you keep for when you need it and place your focus on other, far more important things.

I would say that I agree with about 95% of this theory and that it's one of the best leadership and entrepreneurial books that I've read and I actually see myself referring back to this theory on a daily basis. I talk about it often and it has vitally changed how I approach business decisions and even my relationships and friendships. Where I don't agree with this theory is in the places that it differs from my Faith. He acknowledges the importance of one's "faith and/or religion" as part of one's identity, which is true, but he places a very large emphasis on one's self and that "purpose" is self-assigned and self-accomplished. Personally, I believe that purpose and the fulfillment of that purpose is from God, but that is a very personal belief and it is the only thing that I would say that I disagree with Ghadimi's Third Circle Theory on. Everything else is absolutely great and I've been recommending this book to all of my friends!
1 review
June 14, 2019
Straightforward truth

The book is very concise. It talks about a general roadmap that can eventually take a person with a burning desire, from the sad pits of life, to the grand enjoyment of being free to be who he/she really is. By acquiring control over one’s emotions and lifestyle, it is possible to help the world at large in the full spectrum of the human experience.

I would recommend this book to people who strive to be the ultimate version of themselves. Perhaps the best thing about this book is the fact that Pejman is alive and available in our present time. He represents the modernized entrepreneurial mindset of the classic old school train of thought.

It is self published and it shows, but that’s actually what makes it fun to read and dynamic in understanding. It’s a real human person talking to another human person.
Profile Image for Mark Manderson.
600 reviews36 followers
June 3, 2018
Some good info. Top takeaways:
Belief is emotional, not factual! 
Environment is an important aspect of the first circle. 
Belief is stemmed from years of conditioning. 
YOUR BELIEF DEFINES WHAT YOU SEE AS POSSIBLE AND GUIDES YOUR LIFE! 
Therefore beliefs become a self fulfilling prophecy. 
YOUR LIFE IS DEFINED BY THE ACTIONS YOU TAKE WHICH ARE RESULTS OF YOUR BELEIFS! 
Profile Image for James Kibble.
4 reviews1 follower
May 20, 2019
If you have an open mind and want to know what makes people like Bill Gates, Richard Branson, Steve Jobs etc so Great... This is the book for you! It digs deep into the concept of living outside of yourself and your own personal motives. Very interesting read and great for those who actually wish to leave an impact in the world!
3 reviews
September 18, 2021
Average, boring read, scattered good concepts here and there.

Some interesting concepts here and there. But overall felt like a very long essay of the authors opinions. Nothing wrong reading and learning more, but overall a boring read in my opinion. I appreciate if others really enjoyed it.
Profile Image for Angela Todd.
Author 15 books
August 26, 2025
Be the best entrepreneur you can be

Third Circle Theory will help you to take a deep look at yourself and not be controlled or subject to your past or current environments. You see the different levels of life and as you advance, how not to just focus on yourself, but be able to focus and give back to others.
Profile Image for Raphael.
16 reviews
January 18, 2019
fantastic concept. poorly written.
perhaps some of the worst writing that i've encountered in a long time. I stuck with it because it was such a cool and novel way of seeing the roadmap to success.
worth it
Profile Image for Kathy Keating.
12 reviews5 followers
December 2, 2019
Good reminder of purpose and using purpose to guide us, especially when under stress.

There is a lot of arrogance in this book - that some people who have mastered the third circle are better than others who haven’t.
Profile Image for Johnny.
20 reviews
December 5, 2019
This book was nothing more than a collection of thoughts and general observations of a narcissist. He brands his broad generalizations and conclusions into some weird, branded theory that reminded me of Criswell's wildly inaccurate predictions.
Profile Image for Jordan Shipman.
79 reviews
April 20, 2020
Could have given this 5 stars. This hidden gem spoke to me. I’m glad I read it. I love when dense information, philosophies or ideas are paired with great stories. That was the only missing element from me.
Profile Image for Tara.
63 reviews
January 18, 2021
Favorite book of all time. Helps you see perspective - how to think, make decisions when you aren't the center of it. Changed my perspective on life, no longer putting myself at the center - think BIGGER.
Author 14 books
March 31, 2024
Self -Help Plus

This book explains very well how one's thoughts create their reality within the Three Circles. I can see where I am in this model and where true entrepreneurs like Steve Jobs and Elon Musk are.
2 reviews
July 13, 2024
A different perspective

This book provides a different perspective on success, personal growth and development. It focuses more on outlook and mindset than specific techniques or strategies. It is more of a philosophy than a typical self-help book
Profile Image for Gunjan Mehta.
21 reviews3 followers
April 26, 2018
I can connect very much the contents provided in the book...well observed well articulated...The best part of this book is the lesson in the chapter called : Entrepreneurship
Profile Image for Frank Deschain.
247 reviews5 followers
November 24, 2018
It's a solid mindset read. Being new to the world of business,it lays out pretty simply just what it takes to continually expand the comfort zone.
6 reviews
February 17, 2019
I would read this again and again and again and again!
Profile Image for Kurtis .
25 reviews4 followers
April 4, 2019
The book is excellent, to say the least, Id rank this in the top 5 books that I've read. Its a book for those to are on a mission and strive to achieve great things on this planet.
1 review
January 28, 2020
Perspective changing

This book will alter your perspective on life. Read this book. You don't know what you're missing out on. You will thank me later.
Profile Image for David.
10 reviews
March 19, 2020
Very engaging read. Several key takeaways that were easily implemented into my daily life.
Profile Image for Sardorbek Kurbonov.
24 reviews
Read
April 25, 2020
to be honest, I did not get much from reading this book but for anyone who is in the beginning of their personal development this is a must read book!
Displaying 1 - 30 of 46 reviews

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