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The Startup Owner's Manual for Web/Mobile Channel Startups
Welcome to The Startup Owner’s Manual family of books that will help you power your way to startup success. This book has three ebook companions: The Startup Owner’s Manual Strategy Guide (http://amzn.to/OijMDb), The Startup Owner’s Manual for Physical Channel Startups (http://amzn.to/QZvorJ) and The Startup Owner’s Manual Founder’s Workbook (http://bit.ly/SlPQqc).
Together, these books will tell you:
•How to incorporate the Business Model Canvas as the organizing principle for startup hypotheses
•How to find Product-Market fit
•How to get, keep and grow customers
•How to fuel growth with metrics that matter
The Startup Owner’s Manual series walks you, step-by-step, through the tested and proven Customer Development process created by startup expert Steve Blank, unlocking the secrets to building a successful, scalable company.
The series lays out the best practices, lessons and tips that have swept the startup world, offering a wealth of proven advice and information for entrepreneurs of all stripes.
It is used by thousands of startups, leading universities (including Stanford, U.C. Berkeley and Columbia) and the U.S. National Science Foundation, among many others.
Together, these books will tell you:
•How to incorporate the Business Model Canvas as the organizing principle for startup hypotheses
•How to find Product-Market fit
•How to get, keep and grow customers
•How to fuel growth with metrics that matter
The Startup Owner’s Manual series walks you, step-by-step, through the tested and proven Customer Development process created by startup expert Steve Blank, unlocking the secrets to building a successful, scalable company.
The series lays out the best practices, lessons and tips that have swept the startup world, offering a wealth of proven advice and information for entrepreneurs of all stripes.
It is used by thousands of startups, leading universities (including Stanford, U.C. Berkeley and Columbia) and the U.S. National Science Foundation, among many others.
- GenresEntrepreneurshipBusiness
510 pages, Kindle Edition
First published September 27, 2012
241 people want to read
About the author
Steve Blank
24 books380 followersPut to a vote, I might have been chosen “least likely to succeed” in my New York City high school class. My path has taken me from repairing fighter planes in Thailand during the Vietnam War, to spook stuff in undisclosed location(s), and I was lucky enough to arrive at the beginning of the boom times of Silicon Valley in 1978.
After 21 years in 8 high technology companies, I retired in 1999. I started my last company, E.piphany, in my living room in 1996. My other startups include two semiconductor companies, Zilog and MIPS Computers, a workstation company Convergent Technologies, a consulting stint for a graphics hardware/software spinout Pixar, a supercomputer firm, Ardent, a computer peripheral supplier, SuperMac, a military intelligence systems supplier, ESL and a video game company, Rocket Science Games.
Total score: two large craters (Rocket Science and Ardent), one dot.com bubble home run (E.piphany) and several base hits.
After I retired, I took some time to reflect on my experience and wrote a book (actually my class text) about building early stage companies called Four Steps to the Epiphany.
I moved from being an entrepreneur to teaching entrepreneurship to both undergraduate and graduate students at U.C. Berkeley, Stanford University and the Columbia University/Berkeley Joint Executive MBA program. The “Customer Development” model that I developed in my book is one of the core themes in these classes. In 2009, I was awarded the Stanford University Undergraduate Teaching Award in the department of Management Science and Engineering. The same year, the San Jose Mercury News listed me as one of the 10 Influencers in Silicon Valley.
I also followed my curiosity about why entrepreneurship blossomed in Silicon Valley and was stillborn elsewhere. It has led to several talks on The Secret History of Silicon Valley.
In 2007 Governor Arnold Schwarzenegger appointed me to serve on the California Coastal Commission, the public body which regulates land use and public access on the California coast.
I am on the board of Audubon California (and its past chair) and spent several years on the Audubon National Board. I’m also a board member of Peninsula Open Space Land Trust (POST). In 2009 I became a trustee of U.C. Santa Cruz and joined the board of the California League of Conservation Voters (CLCV).
After 21 years in 8 high technology companies, I retired in 1999. I started my last company, E.piphany, in my living room in 1996. My other startups include two semiconductor companies, Zilog and MIPS Computers, a workstation company Convergent Technologies, a consulting stint for a graphics hardware/software spinout Pixar, a supercomputer firm, Ardent, a computer peripheral supplier, SuperMac, a military intelligence systems supplier, ESL and a video game company, Rocket Science Games.
Total score: two large craters (Rocket Science and Ardent), one dot.com bubble home run (E.piphany) and several base hits.
After I retired, I took some time to reflect on my experience and wrote a book (actually my class text) about building early stage companies called Four Steps to the Epiphany.
I moved from being an entrepreneur to teaching entrepreneurship to both undergraduate and graduate students at U.C. Berkeley, Stanford University and the Columbia University/Berkeley Joint Executive MBA program. The “Customer Development” model that I developed in my book is one of the core themes in these classes. In 2009, I was awarded the Stanford University Undergraduate Teaching Award in the department of Management Science and Engineering. The same year, the San Jose Mercury News listed me as one of the 10 Influencers in Silicon Valley.
I also followed my curiosity about why entrepreneurship blossomed in Silicon Valley and was stillborn elsewhere. It has led to several talks on The Secret History of Silicon Valley.
In 2007 Governor Arnold Schwarzenegger appointed me to serve on the California Coastal Commission, the public body which regulates land use and public access on the California coast.
I am on the board of Audubon California (and its past chair) and spent several years on the Audubon National Board. I’m also a board member of Peninsula Open Space Land Trust (POST). In 2009 I became a trustee of U.C. Santa Cruz and joined the board of the California League of Conservation Voters (CLCV).
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Displaying 1 of 1 review
July 11, 2019
Re-reading this for a second time now that I'm a number of years into my startup, I definitely have a greater appreciation for the practical help that this book provides. Again, not to be read cover to cover, but to be applied one section at a time to correspond with whatever stage your startup is at.
Displaying 1 of 1 review