The Practical Guide to B2B Event Sponsorship: 100+ tasks and explanations to make your next event a success

by Andrea Lechner-Becker, Andrew Smith

Got an event sponsorship you need to execute? Need to prioritize which events you invest in?

After over a decade helping run B2B events, this eBook contains a robust checklist of every item you need to account for from your first conversation to negotiate the sponsorship contract through following up with booth visitors after the event.

By mixing strategy and tactics, this book provides anyone tasked with managing an event sponsorship with everything they need to ensure the business sees a healthy return on the investment.

Kindle Edition

Published August 10, 2023

About the author

Andrea Lechner-Becker is a lot like her name, a little awkward and kinda funny. On a perfect day, she sits at a bar ingesting craft beers and talking to strangers. She believes everyone has a story to tell and deeply desires to tell as many of them as possible. She left a successful career as a marketing executive to commit full-time to storytelling. We'll see how that goes!