How to double your power to learn

by Eugene M. Schwartz

Maximize learning and strengthen study skills. This book is a powerful resource for students, teachers, and parents. Use the step-by-step procedures for improving organizational skills, time management, problem solving, power reading, test taking, memory skills, and more!

257 pages, Hardcover

First published January 1, 1965

About the author

An advertising copywriter whose specialty was direct-mail campaigns, Mr. Schwartz was the author of 10 books, including “Breakthrough Advertising” and “The Brilliance Breakthrough.” He wrote some of the most celebrated lines in direct-mail advertising, such as “Give Me 15 Minutes and I’ll Give You a Super-Power Memory,” which launched the first book of the memory expert Harry Lorraine.

He was born on March 18, 1927, in Butte, Mont., and studied at the University of Washington. He moved to New York City in 1949, joining the advertising firm of Huber Hoge & Sons as a messenger boy and working his way up to copy chief. In 1954 he went into business on his own.

Reviews

[Luis Louro Oliveira · Rating 4 out of 5]

By today's standard this is a awful title.

But it is so packed with so simple yet powerful and actionable tips that I can't help but feel drawn to it.

But when I say simple, I mean really really simple. The kind that you could almost suggest yourself without ever reading this book. However, seeing it already written soothes something in myself.