Lettering is a key visual element of great design. The right type can transform any project from mundane to extraordinary, and how to choose and treat font and lettering is a common challenge among designers and artists from every discipline. Type Addicted not only presents a rich selection of experimental and inspirational typefaces and their applications, it also reveals the diversity of innovative approaches used by contemporary designers to set tone, add impact, reinforce brand identity, and lend character to print and design work in various disciplines. Solutions to any type of dilemma are sure to be discovered among the pages. Examples include work by up and coming names as well as renowned icons from around the world.
viction:ary is the publishing brand of leading publisher viction workshop ltd, founded by Victor Cheung in 2001. Sitting at the heart of Asia, viction:ary books specialise in visual arts and design, and connect visions and inspirations from the West and the East. With focuses on graphic design, illustrations, fashion, architecture, product design and contemporary art projects, our radar observes global designs that essentially present strong, original concepts and graphical approaches. Through creative collaborations and innovations in publishing, we capture what’s up and who’s next in the creative realm and propose multidimensional angles to rethink and review design. Persistently pushing the boundaries, viction:ary’s commitment to quality in editorial direction and book design is widely recognised by the industry and international media. With heaps of successful publications under our belt, we continue to give ourselves to elevate visual experiences and inspire readers inside and outside the industry, wherever they dwell in the world.
ABSOLUTELY AWESOME! love this book. I wish I own it, I only had a chance to read through it for 2 days. (borrowed from coworker). I would buy it with my next month's book allowance. A great variety of awesome typography works, showcase of sweet fonts, I really wish it would come with those fonts. If it did, I'd pay $100 for it. (although one font would probably cost that much already)