The Covert Code: Mastering the Art of Digital Marketing

by Anna Covert

High-impact strategies to equip every business owner to reach the right people at the right time with the right message.

How do you navigate the digital media landscape? What does your customer need from your website, and does your platform deliver? Which technology choices match your budget and your unique needs? Do your digital ads actually work?

In the rapidly evolving world of digital marketing, understanding the answers to these questions can mean the difference between success or failure. As the founder of Covert Communication, Hawaii’s largest digital marketing firm, Anna Covert has worked with hundreds of businesses, from startups to Fortune 500 companies, equipping them with the tools and strategies to create opportunities and connect with the customers they want to reach. With this book, she shares the clear solutions she’s designed to help you take back control of your digital media strategy and ensure that you’re optimizing your investment at every step.

You’ll

the insider rules for optimizing your digital media,how to create a smart, strategic budget for online marketing,when and how to leverage search marketing,where remarketing will deliver optimal value,…and much more.This is the book that will empower you to decode the digital marketing landscape and seize every opportunity to connect with the customers you need to reach.

Genres: Nonfiction

200 pages, Hardcover

Published June 18, 2024

Reviews

[Christine · Rating 4 out of 5]

If you follow my reviews regularly, you know that when I read a business book, I expect it to give me good, substantive information that I can implement. This book does that.

If you are a small to medium business looking to improve your digital marketing, this book would be a great resource for you. It does get quite technical, so you have to have a baseline knowledge first. But it gives you good practical advice and even step by step directions in some instances.

I feel some business books are too much fluff and are just looking to get you to hire them or buy their program. That is not the case here. In fact, the author basically says in the intro that her marketing agency has more business than it can handle, so she wrote this book to get her techniques out to anybody who wants them. Definitely worth your time if this topic is of interest to you.

I received an advance review copy for free and I am leaving this review voluntarily.

[Stephanie Thoma · Rating 5 out of 5]

Anna is clearly an expert in digital advertising and marketing and I appreciate how she lifted the veil to give both advice to the lay person, and actionable ways to optimize hiring for the role, whether it’s her company or not.

[✨ ੈ✩‧April ♡ ʚ♡⃛ɞ✨ · Rating 3 out of 5]

"The Covert Code: Mastering the Art of Digital Marketing" by Anna Covert provides a comprehensive overview of digital marketing strategies and techniques aimed at helping businesses thrive in the digital age. Covert, drawing on her extensive experience in the field, offers practical advice and insights into navigating the complexities of online marketing.

The book covers a wide range of topics essential to digital marketing success, including SEO, social media marketing, content strategy, email marketing, and analytics. Covert’s writing is clear and accessible, making complex concepts understandable for readers at various stages of their digital marketing journey.

One of the strengths of "The Covert Code" lies in its structured approach. Each chapter is dedicated to a specific aspect of digital marketing, allowing readers to focus on areas of interest or necessity within their own marketing efforts. This organization facilitates easy navigation and reference, making the book a useful tool for both beginners and experienced marketers.

However, while the book provides a solid foundation in digital marketing principles, some readers may find it lacks advanced strategies or cutting-edge insights that distinguish it from other resources in the field. The content, though thorough, may not offer groundbreaking techniques or innovative approaches that seasoned digital marketers seek to stay ahead in a rapidly evolving landscape.

Moreover, the absence of detailed case studies or real-world examples showcasing successful implementation of the strategies discussed could limit the book’s practical applicability. Readers looking for more tangible evidence of the effectiveness of Covert’s recommendations may find themselves wanting more in-depth analysis and empirical support.

Overall, "The Covert Code" serves as a reliable primer on digital marketing fundamentals, offering clear guidance and practical advice for businesses looking to enhance their online presence. While it may not delve deeply into advanced strategies, its accessible style and comprehensive coverage make it a valuable resource for marketers seeking to build or refine their digital marketing strategies.

[Rating: 3.5/5 stars]

This rating reflects the book’s ability to educate and inform within its scope, though it acknowledges its potential limitations in offering cutting-edge insights and empirical evidence to satisfy more experienced digital marketers.

[Grady · Rating 5 out of 5]

Awareness, Consideration, Intent, Action – Solid, reliable instruction in digital Marketing

Author/entrepreneur Anna Covert is a highly regarded expert on digital marketing: she owns Covert Communication, the premiere digital marketing firm in Hawaii. Now in this book she offers her advice and instruction on making factual digital marketing techniques available to all levels of businesses.

In her easily accessible manner of communicating Covert offers that despite the complexities of digital marketing, ‘business owners can master the art of online marketing and take back control by learning the fundamentals of how the media is bought, sold, and consumed online.’ And is this valuable book she offers her background and her sound advice: learning the basics of how media is consumed online and options for reaching the right targets, identifying customers’ online journey, setting the correct online budget and project results from campaigns. Each enriching chapter ends with “Anna’s tips’, underscoring the provided ideas offered. As she states, ‘When we do our job right, through robust and thoughtful online optimization, clients spend less, not more, making the traditional model of compensation archaic.’ Welcome to the real world of Digital Marketing!

[Píaras Cíonnaoíth · Rating 5 out of 5]

Unlocking Digital Success…

Anna Covert's "The Covert Code: Mastering the Art of Digital Marketing" is an indispensable resource for business owners navigating the difficult digital marketing world. Covert, the creator of Hawaii's largest digital marketing firm, uses her broad knowledge to provide realistic, high-impact tactics that help businesses of all kinds connect with their target customers effectively.

The book answers important concerns about website functioning, technology options, and the effectiveness of digital advertising. Covert offers simple, actionable solutions for managing digital media, developing strategic marketing budgets, and implementing search and remarketing strategies.

With insights gained from working with startups and Fortune 500 firms, Covert provides readers with the skills they need to take charge of their digital marketing campaigns and maximize their investments. "The Covert Code" is a comprehensive, easily available resource for anyone wishing to improve their digital marketing efforts and communicate with their customers more effectively. Highly recommended for business owners and marketing experts alike.

[Caro Rey · Rating 5 out of 5]

Awesome book!

In this particular moment and time in this third century, almost everything has advanced in many ways especially technology. Once used for just communication and searching the World Wide Web, it has now become a way of communicating, networking, researching, business planning, teaching and many other things. One area that technology has helped very much is marketing. This awesome book is going to change the way we publish information and the way we network based mostly on digital marketing.
I’ve got a bit of an experience with marketing in general but after this read, I’ve got so many perspectives, options and ideas that I can implement in my daily work. This book is easy to read and follow as well to comprehend. The author has really displayed her knowledge in the subject throughout the different chapters of this book.
Definitely recommend!

[Juliana · Rating 5 out of 5]

This book is a must if you want to get started in digital marketing.

In my opinion, this is the first marketing book that I have really taken full advantage of; no book had hooked me or had been as easy to read and understand as this one.
In a world like today's that is essential to know about digital marketing for your business, it is also essential to have a good foundation and knowledge to apply them and as this book says: to reach the right people at the right time with the right message. That message really marked me.
Since I finished it, I feel that my small business has gone up in sales and visibility because of all the tools I have applied. I really recommend it and I know it will be very useful to all my friends who are entrepreneurs or who want to see an improvement in sales with their digital marketing.

[Camilo · Rating 5 out of 5]

Marketing time


 In a world in which there are more and more messages, colors, advertising and a wide range of products, it becomes more relevant not only to understand what is being communicated to us, but also the way in which we want to reach our consumers. This is based on the premise that we all have something to offer. The world is moving more and more towards digitalization, which is why this book is becoming more and more relevant. Digital marketing, like human relations, is an art, in which everyone has a proposal but each receiver has a different way of interpreting it. The narrative used by Anna Covert is fascinating because although it is a book mainly on business, its origin is the individuals because they are the essence of marketing. This book is a must for those who love reading, new trends and why not art.

[Marina Lujan · Rating 4 out of 5]

As an entrepreneur, I’ve found this book especially valuable. It has helped me understand how to optimize my marketing campaigns and apply more effective tactics to connect with my audience. While I’ve read other marketing books, this one stands out as the most effective due to its practical and accessible approach. The author, with her extensive experience in this field, presents each strategy in an implementable way, which facilitates its application in any type of company.

Although I have read other books on marketing, this one has stood out as the most effective for me. I highly recommend "The Covert Code" to any entrepreneur looking to improve their presence in the digital market and obtain concrete results.

[Maria Paula Castellanos Monroy · Rating 5 out of 5]

A full guide for online marketing.

Struggling to navigate the ever-changing world of digital marketing? Take Back Control by Anna Covert is your key to success!

Anna Covert, founder of Hawaii's largest digital marketing firm, shares her experience working with hundreds of businesses to create a clear guide. Whether you're a startup or a Fortune 500 company, this book equips you with high-impact strategies to reach the right audience and maximize your return on investment.

This comprehensive guide empowers you to decode the digital marketing landscape and turn website visitors into loyal customers. Stop feeling lost in the digital world. Take Back Control and unlock the full potential of your online marketing strategy today!

[Daniel Moreno · Rating 5 out of 5]

Definitely a book that I highly recommend

Digital marketing is one of the most important things for a company and especially knowing how to use it, that is why this book was created, to give us an overview of what we have to work on in our company. It teaches us basic rules of digital marketing and how to build a solid campaign, it even teaches us how to actually work with digital ads. I consider that this book is useful to help you understand the cutting edge of marketing and how your company should be, thanks to the rapid change that the market presents day by day. Definitely a book that I highly recommend and that has given me fundamental pillars to understand marketing.

[Tipping Ellis · Rating 5 out of 5]

This is a how-to book for digital marketing. Fair warning: it is phd level reading. But if you are building your own business you are going to need this information. Covert gives outside reading homework and a plethora of websites to visit and learn about. Obviously if you can afford to hire an expert, by all means do that. But you still need to have some level of understanding of what they are doing. Experts make mistakes. Know what questions to ask.
As a consumer, I wish more business owners would take Covert's advice about website building. I hate wasting time surfing a site because my next step is not obvious to me. Even worse is having to make a phone call or ask Google!

[Agustina Sureda · Rating 4 out of 5]

If you're someone like me who is struggling to navigate the ever-shifting marketing landscape, then Covert's book is your book. She shares her expertise in engaging detail, offering not just the "what" and "how" but also insightful strategies that can be applied, sharing all the information so you can fully comprehend it and get to it. The author's unique voice keeps things interesting and engages with the reader very well in an empathetic yet fun way that makes this more of a talk than a lecture. It's a must-read for anyone wanting to stay ahead of the digital curve, and it leaves you eager to explore more of the online content and stay vigilant for what the future holds.

[Margarita Garcia · Rating 5 out of 5]

Great book!

If you have a business you should read this book. The information that you find here will help you to stay vanguard with digital marketing. ''The Covert Code'' is a very interesting read that offers you a rapid strategy to evolve in the world of digital marketing. In this book, you will aim to keep engaging with your client through strong marketing. Here you will learn from the basic things that are rules of the digital media to how to work the digital Ads in reality. Also with this book, you will learn how to be at the forefront of this business that changes so fast and is very important for your company.

[Evelyn · Rating 4 out of 5]

In today's world, we are bombarded by advertising in different places but mainly in digital media. This is the main reason that companies have to face new challenges, for example, to reach an appropriate audience for the business they are carrying out, to know their needs and, based on that, to offer something according to their needs.
The author, Anna Covert, who is the talented founder of a digital marketing firm, puts all her knowledge and huge experience at the reader's fingertips and offers them a totally meaningful look at the subject.
This is an invaluable resource not only for business owners but also for ordinary people who wants to enjoy a truly informative book.

[Chico's Mom · Rating 4 out of 5]

This book has a lot of valuable tips on conquering the digital marketing stage. It gives you a quick peek at what media has been and explains digital marketing concepts. This is an excellent book if you are starting to venture into this venue or need to brush up on skills. I have always needed help understanding digital media pricing models. Even though it's an easy concept, it must be made apparent. I know more about traditional media, so this book is easy for me to understand as it tries to tie up conventional and digital media concepts. It helps you optimize your reach and refine your strategies to get measurable outcomes.

[Ivan M · Rating 4 out of 5]

This book is a roadmap to a world that has been on the rise for many years now, with the development of social media and new technologies. The Covert Code presents a world of opportunities, it explains in detail how advertising works, and how to reach a potential client to give them what they need, with the resources you have at the moment.

A perfect read for people wanting to expand their business without the help of others or spending a lot of money. With simple tips and tricks, and showing experience and knowledge of the process, the author navigates this complex world and presents a simple read that changes the way of looking at advertising.

[Aneley Sánchez · Rating 5 out of 5]

A key to entrepreneurs.

I have always been fascinated by how digital marketing works but I never analyzed or understood it in depth. Anna Corvet has an extensive experience in this field of work and in her book, she offers a path to understand it and so capture the best tools for my own business.
It is an essential reading for every entrepreneur who wants to take advantage of social networks, among other forms of marketing, to the fullest. In this digital age in which everything is moving very fast, The Corvet Code is a key to keep up with you and make our business prosper. It definitely helped me and I recommend it. It is very useful!

[S Tyty · Rating 5 out of 5]

Author Covert is truly a mastermind. This code of hers is a gem of a book for all of us who want to stay tuned with the latest advances in technology and digital marketing.
In detail, she explains to us everything about digital marketing using crystal clear vocabulary. This book has all the tools you need to step into the digital world and bring your marketing process up to date. In this book, reader will discover how digital tools can expand a brand's reach and help acquire new customers. Digital marketing is all about increasing audience engagement, and the proven strategy and tactics in this guide can get audience up and moving!

[Brenda · Rating 4 out of 5]

Very interesting book for these years of digital boom related to marketing. The author offers clear and very practical tips to make digital marketing more universal. This book may be a great tool for any adult working for themselves or a third party; 90% of the business are now working with social media and beginning preparation for it is very smart. There was one thing that I found very educational and was to learn how to budget smart and avoid common mistakes to achieve better results.
To sum up, as the title of the book mentions, it is a book to master the art of digital marketing. It is a book that will help enhance their online presence overall.

[Dani Savante · Rating 5 out of 5]

The Covert Code is an indispensable guide for anyone looking to master the world of digital marketing.
What I found most valuable about the book is its practical and easy to understand approach. It doesn't just deal with the theories of each topic, but it approaches the idea of providing something useful for people who are just starting out. That is something that I found fundamental and made me feel very comfortable.
It has a clear and organized structure that has allowed it to address complex issues in a way that is easy to follow and apply.
I highly recommend it as I consider it essential reading to get started in the world of marketing in a safe, valuable and successful way.

[Melissa Hernandez · Rating 3 out of 5]

This was an insightful book on digital marketing. Anna breaks down quite a bit on being successful in the digital era. She talks about social media, content breakdown, email marketing (the pros and cons of using an email system), and so much more. I appreciate that she points out what kind of websites can work (owning, hosting, etc). We really didn't get examples of what it all looks like when we utilize the strategies or advice Anna lays out for us. It's a great start to the world of digital marketing, but I'm always wanting more in general when it comes to guide books.

[Briana Bendlin · Rating 4 out of 5]

My take on this is a little different.
As someone who has a small side business, I wanted to see what I could do to gain more of a following and how to build my business in this digital age. The discussions and tips are extremely helpful. I do believe this would be better suited for someone who runs a business with a full time digital presence. But even as a small-business owner, this was insightful.

[Katie · Rating 3 out of 5]

This is a good book for anyone looking to start a business website and digital marketing for their business. It was not what I was looking for but is a great step by step guide with examples to get the most out of your advertising.

[AMAO]

May 31, 2024.

[Janet · Rating 4 out of 5]

This is a very informative book. I did like the insert of Anna’s advice. This was a Goodreads giveaway winner.