Optimal Product Process

by Brian Lawley

A modern and flexible standard for highly-effective Product Management and Product Marketing.

45 pages, Kindle Edition

First published March 22, 2012

About the author

Brian Lawley is recognized as a thought-leader and authority on the profession of Product Management and Product Marketing. He is the CEO and Founder of the 280 Group, author of six best-selling Product Management books, including Product Management for Dummies and one of the creators of the Optimal Product Process™. He is also the former President of the Silicon Valley Product Management Association (SVPMA), was awarded the AIPMM Award for Thought Leadership in Product Management, and has been featured on World Business Review and the Silicon Valley Business Report.