Web Copywriting Secrets From The Trenches

by Ray Edwards

This book is a result of over 10 years of studying copywriting and capturing online marketing principles in articles published on hundreds of websites and a few marketing forums.The responses I’ve received to these articles have been nothing short of amazing. Many readers have expressed their deep appreciation for my teaching skills and ability to make difficult copywriting concepts easy to understand.Because this is not a normal read-from-beginning-to-end book, you can scan the contents and start with any of the chapters as they cover ‘self-contained’ topics. I’ve tried to group similar topics together and also place them in a natural progression from headline to P.S representing the usual structure of a sales letter.Although this book is mainly concerned with online copywriting, I have thrown in some online marketing wisdom that should lend some balance to the ‘theory’ of copywriting.If there is one ‘weakness’ I must admit it’s I sometimes avoid “fluff” so much that my writing becomes too much like the Cliff Notes® on the subject discussed. So what you are about to read should not be gulped down in one sitting, otherwise you may get mental indigestion!Whatever you do with the ‘secrets’ I reveal here I hope these nuggets of copywriting wisdom help you become a better copywriter and more effective online marketer.

177 pages, Kindle Edition

First published May 18, 2011