The journal for technology product management and marketing professionals. In this issue: Conjoint Analysis 101: Know how your market values your product By Brett Jarvis; Is Your Product Launch Doomed? By Dave Daniels; Measurement-Driven Product Management: Measure only what matters most By Mike Smart; Defining and Designing Technology for People By Sean Van Tyne; Don’t Let the Sun Go Down: Techniques for sunsetting or retiring products and features By Steve Johnson