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The Developer Facing Startup: Alchemist Accelerator’s go-to-market playbook for early-stage developer-facing startups
Developers are different.
Standard B2B growth marketing tactics for early-stage startups can backfire if you try them on developers. Marketing strategies for business executives do not work with developers. Developers think differently, often ignore typical marketing messages, and are deeply skeptical of vendor claims. So, how can you introduce your product to an audience that doesn’t believe they need it—and especially doesn’t need you to tell them they need it?
The first step is acknowledging the unique nature of developers as an audience. The second step is to read this book to
How developers make technology adoption decisionsWhy talking about the solution is not a usable sales strategyThe elements of a good story and how to develop itA surprisingly simple way to get attention around your productThe words you never want to use in your marketing campaignsWhat you need to do to build your developer adoption pipelineHow to build your startup—and your funding potentialAnd more…This book helps founders create widespread adoption, traction, and momentum among developers and position their startups for unicorn growth.
It is explicitly written for early-stage startups like yours. There is no fluff—just straightforward, practical guidance for dev-facing business development born from years of successful startup front-line experience.
Standard B2B growth marketing tactics for early-stage startups can backfire if you try them on developers. Marketing strategies for business executives do not work with developers. Developers think differently, often ignore typical marketing messages, and are deeply skeptical of vendor claims. So, how can you introduce your product to an audience that doesn’t believe they need it—and especially doesn’t need you to tell them they need it?
The first step is acknowledging the unique nature of developers as an audience. The second step is to read this book to
How developers make technology adoption decisionsWhy talking about the solution is not a usable sales strategyThe elements of a good story and how to develop itA surprisingly simple way to get attention around your productThe words you never want to use in your marketing campaignsWhat you need to do to build your developer adoption pipelineHow to build your startup—and your funding potentialAnd more…This book helps founders create widespread adoption, traction, and momentum among developers and position their startups for unicorn growth.
It is explicitly written for early-stage startups like yours. There is no fluff—just straightforward, practical guidance for dev-facing business development born from years of successful startup front-line experience.
- GenresBusiness
206 pages, Kindle Edition
Published May 19, 2024
13 people are currently reading
23 people want to read
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Displaying 1 - 2 of 2 reviews
September 3, 2025
I've been building devtools startups for the last 3 years. I've had all the access to every startup resource from day 1 and even had funding. All the things that I've learned the hard way, I can see them laid out in a lucid manner in this book. And much more. It clearly is written by someone who has successfully marketed multiple devtools.
Displaying 1 - 2 of 2 reviews