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264 pages, Paperback
Published August 26, 2025
Writing a book is not about organizing content. It’s about creating an experience for the reader (p. 119).
The best outline for your book is the one that meets your reader where they are and takes them on a journey that leads to your Promise, delivered (p. 119).
You are not the hero of this book. They are. You are not the focus of this book. They are. And they need you to help them get where they want to go (p. 121).
Your book is not a collection of stories and knowledge. It is a journey—a quest (p. 130).
With nonfiction, specifically personal and professional development books, the aim is transformation. My singular goal is to help the reader change their life (p. 138).
A book is not about something. A book is for someone (p. 200).