From Unknown to Unforgettable: Strategies and Stories to Transform Your Start-Up into a Trustworthy Brand

by Harsh Pamnani

Transforming a product or service into a trustworthy brand is key to standing out in an insanely crowded marketplace. While extensive branding literature exists on international brands, there is a scarcity of the same on Indian brands, especially the new-age ones. India’s diverse and evolving market presents unique challenges. What works in developed markets like America may not work in India. Additionally, the obstacles and limitations faced by start-ups differ significantly from those encountered by established corporations. Consequently, the literature on established Indian brands may not be highly relevant in the rapidly evolving world of startups.

If you want to understand how a start-up can transform into an iconic brand in India’s diverse, crowded and ever-changing market, this book, a goldmine of strategies and stories, you must read.

256 pages, Paperback

Published February 25, 2025

Reviews

[Ambica Gulati · Rating 4 out of 5]

Pamnani’s book gains importance in the current business environment, as there is extensive branding literature on international brands, but not enough on Indian brands. Young India’s new brands need more work and more pull, as India’s diverse and evolving market presents unique challenges. Pamnani lays emphasis on honesty, authenticity, humility and good service, along with right tie-ups and distribution plans.

Loaded with case studies and tips, the book is a perfect read for all those who dream of standing out in 21st century India. There are many government schemes promoting entrepreneurship as well. So, if you are on the road to forming a start-up or need to switch gears with branding and marketing, and have a long-term plan, then this book can be your guide.