Game psychology makes you feel naughty - like you're looking inside the player's head and tricking them - letting them feel like they're free and they can do what they want in the game - all the while, you're the one pulling the string! Thinking about it - we're talking about the 'Matrix' - the Game Matrix! Take the Red Pill Neo! :D The book doesn't bog you down with too much code so is a casual read if like me you can find time to read! :(