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Growth Hacking Reddit: How to get customers using Reddit
The startup founder's playbook to hacking growth on Reddit. And how to build a million dollar SaaS using Reddit. With examples and screenshots to copy. Focused on B2B SaaS.
You will learn proven tactics.Find high-intent buyers for your SaaSGet large exposure to relevant prospectsShow up in AI search and Google without SEO.Get deal flow from Reddit.Why Reddit to grow SaaS?
Now that AI content is popping up everywhere, communities and Reddit is one of the best ways to spend your time if you want to grow a SaaS. Growth marketers at some of the fastest growing SaaS in the world seem to agree. For example, Head of Growth at Deel, shares how they used Reddit as part of their strategy, scaling from 0 to $300M in ARR in 3 years.
If you’re a SaaS founder, growth marketer, or someone looking to drive leads and revenue, Reddit is a goldmine waiting to be tapped into.
Three reasons
1. Google loves Reddit. Search engines have undergone massive changes in the last years - making the old SEO marketing playbooks obsolete. Google now promotes Reddit posts and comments on the top of the Search Engine Page (SERP).
2. AI loves Reddit. Generative search and Large Language Models (LLMs) like ChatGPT, Gemini, and Claude need quality content to train on - favouring human-generated content coming from communities like Reddit.
3. Buyers trust Reddit. People go to Reddit to get honest and transparent advice on software to buy. Buyers are tired of sponsored blog posts, pay-to-play sites, and affiliates earning commission from articles like “top 10 best HR software”. And tired of AI generated content.
What if, instead of interrupting people with ads or filling their inbox with unwanted emails, you could join conversations they’re already having? And do it for free.
Too good to be true?
Well, by applying this Reddit playbook it is possible.
Most books on growth hacking are either outdated or written from a theoretical standpoint, by professionals in a suit.
The problem is - growth hacking is not a theory you learn in a classroom. Or by putting on a suit. It’s just as much art as science. Finding outsized ways to grow your startup. Building something from zero. That’s the reality for most founders, early stage growth marketers, and GTM experts.
This is a practical handbook on how to really drive growth and get customers for your startup using Reddit.
Nothing more, nothing less.
This stuff is powerful because it works. And it can very much move the needle for your startup. But you need to put in the work, and follow along the steps for the formula.
You will learn proven tactics.Find high-intent buyers for your SaaSGet large exposure to relevant prospectsShow up in AI search and Google without SEO.Get deal flow from Reddit.Why Reddit to grow SaaS?
Now that AI content is popping up everywhere, communities and Reddit is one of the best ways to spend your time if you want to grow a SaaS. Growth marketers at some of the fastest growing SaaS in the world seem to agree. For example, Head of Growth at Deel, shares how they used Reddit as part of their strategy, scaling from 0 to $300M in ARR in 3 years.
If you’re a SaaS founder, growth marketer, or someone looking to drive leads and revenue, Reddit is a goldmine waiting to be tapped into.
Three reasons
1. Google loves Reddit. Search engines have undergone massive changes in the last years - making the old SEO marketing playbooks obsolete. Google now promotes Reddit posts and comments on the top of the Search Engine Page (SERP).
2. AI loves Reddit. Generative search and Large Language Models (LLMs) like ChatGPT, Gemini, and Claude need quality content to train on - favouring human-generated content coming from communities like Reddit.
3. Buyers trust Reddit. People go to Reddit to get honest and transparent advice on software to buy. Buyers are tired of sponsored blog posts, pay-to-play sites, and affiliates earning commission from articles like “top 10 best HR software”. And tired of AI generated content.
What if, instead of interrupting people with ads or filling their inbox with unwanted emails, you could join conversations they’re already having? And do it for free.
Too good to be true?
Well, by applying this Reddit playbook it is possible.
Most books on growth hacking are either outdated or written from a theoretical standpoint, by professionals in a suit.
The problem is - growth hacking is not a theory you learn in a classroom. Or by putting on a suit. It’s just as much art as science. Finding outsized ways to grow your startup. Building something from zero. That’s the reality for most founders, early stage growth marketers, and GTM experts.
This is a practical handbook on how to really drive growth and get customers for your startup using Reddit.
Nothing more, nothing less.
This stuff is powerful because it works. And it can very much move the needle for your startup. But you need to put in the work, and follow along the steps for the formula.
- GenresEntrepreneurshipBusiness
103 pages, Kindle Edition
Published August 28, 2025
1 person is currently reading
14 people want to read
About the author
Jonathan Rintala
1 book4 followersJonathan Rintala is a Swedish entrepreneur, author, and recognized creator. As the founder of Univid, he has successfully scaled a Product-Led Growth (PLG) SaaS platform to a seven-figure valuation. Earning global recognition for his innovative growth hacking plays, and transparent "build in public" approach.
He is also the author of the bestselling book "Growth Hacking Reddit".
YouTube: @JonathanRintala
LinkedIn: jonathan-rintala
He is also the author of the bestselling book "Growth Hacking Reddit".
YouTube: @JonathanRintala
LinkedIn: jonathan-rintala
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