An acclaimed science historian uncovers the fascinating story of a “lost” project to unlock humanity’s common denominator that prefigured the emergence of Big Data.
Just a few years before the dawn of the digital age, Harvard psychologist Bert Kaplan set out to build the largest database of sociological information ever assembled. It was the mid-1950s, and social scientists were entranced by the human insights promised by Rorschach tests and other innovative scientific protocols. Kaplan, along with anthropologist A. I. Hallowell and a team of researchers, sought out a varied range of nonEuropean subjects among remote and largely illiterate peoples around the globe. Recording their dreams, stories, and innermost thoughts in a vast database, Kaplan envisioned future researchers accessing the data through the cutting-edge Readex machine. Almost immediately, however, technological developments and the obsolescence of the theoretical framework rendered the project irrelevant, and eventually it was forgotten.
The author's vernacular effluence may stupify casual lectors. And boy does she love big words. Without providing definition (makes it all the more fun!). I'm sure there's a good idea behind this book and this book isn't a good demonstration of that idea. I knew where the book was going and had no idea how it was going to get there. Except that it would be a long, laborious journey.