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Google Adwords - An Introduction: The Ultimate Guide To The Many Opportunities for the Pay Per Click Professional: For Your Business & For Your Career!
There is no time like the present to get into the Pay Per Click game.
Whether you aspire to become a Search Engine Marketing PPC Professional or just want to learn more about Google AdWords Pay Per Click advertising to use it in your own business. PPC advertising can drive some really great - really targeted traffic to practically any website AND you can do it fairly inexpensively if you learn how to do it right.
Google AdWords is most certainly the best place to start, as practically every other pay per click platform has in some form or another modeled its foundation around the basic AdWords type PPC concepts.
What this book is
Google AdWords - An Introduction, is a guide for you to run through and see if you think that Google AdWords is something you want to learn more about…
This book is for you
You would like to see at a very high level, how you can use PPC / Google AdWords to drive highly targeted traffic to ANY website.
or
You're thinking about maybe becoming a Certified Google AdWords Professional and taking on clients of your own, and running their pay-per-click campaigns for them and GET PAID.
or
You may be thinking about working directly for a business or advertising agency and running PPC campaigns for them as a Search Engine Marketing – PPC Professional.
Becoming a Certified Google AdWords Professional opens many, many doors in the world of online marketing. I'll show you how to become Google Certified and get on the fast track to becoming a Search Engine Marketing - PPC Professional that is in extremely high demand in the digital marketing space today.
This book may also be for you
You find yourself at a crossroads
1 - You’re stuck in a dead-end customer service, sales or otherwise and you’re wanting to improve your job status, career choices and your PAY.
2 - You’re thinking about becoming an AdWords Certified Consultant serving your own clients as a consultant or at an agency.
3 - You’re an entrepreneur, coach or business owner and you want to learn more about paid media buying to market yourself and your business online.
This book is intended to help you to get a high level vision and overview of the Google AdWords & Pay Per Click Advertising.
Whatever your current situation, this book will give you a taste of what it’s like inside the world of Pay Per Click Advertising. After reading through once or twice… YOU WILL KNOW IF PPC is right for you at this point and time in your business/career/life.
What this book is NOT about.
This book is not about the latest and greatest tips and tricks for using Google AdWords… I do offer extensive AdWords PPC training through my web PPCequation.com - Both free and paid training can be found there. I just want to be 100% transparent with you and let you know that this book is not going to make you a PPC expert in one read. It's simply an introduction to the industry, either for the business owner / entrepreneur wanting to drive more traffic to his offerings or for someone thinking about becoming a Pay Per Click Professional as a career.
Take a look inside at the table of contents before you order to see all that's covered...
I guarantee you will find some great takeaways... gold nuggets and bonuses within.
So Read, Relax and Enjoy!
Whether you aspire to become a Search Engine Marketing PPC Professional or just want to learn more about Google AdWords Pay Per Click advertising to use it in your own business. PPC advertising can drive some really great - really targeted traffic to practically any website AND you can do it fairly inexpensively if you learn how to do it right.
Google AdWords is most certainly the best place to start, as practically every other pay per click platform has in some form or another modeled its foundation around the basic AdWords type PPC concepts.
What this book is
Google AdWords - An Introduction, is a guide for you to run through and see if you think that Google AdWords is something you want to learn more about…
This book is for you
You would like to see at a very high level, how you can use PPC / Google AdWords to drive highly targeted traffic to ANY website.
or
You're thinking about maybe becoming a Certified Google AdWords Professional and taking on clients of your own, and running their pay-per-click campaigns for them and GET PAID.
or
You may be thinking about working directly for a business or advertising agency and running PPC campaigns for them as a Search Engine Marketing – PPC Professional.
Becoming a Certified Google AdWords Professional opens many, many doors in the world of online marketing. I'll show you how to become Google Certified and get on the fast track to becoming a Search Engine Marketing - PPC Professional that is in extremely high demand in the digital marketing space today.
This book may also be for you
You find yourself at a crossroads
1 - You’re stuck in a dead-end customer service, sales or otherwise and you’re wanting to improve your job status, career choices and your PAY.
2 - You’re thinking about becoming an AdWords Certified Consultant serving your own clients as a consultant or at an agency.
3 - You’re an entrepreneur, coach or business owner and you want to learn more about paid media buying to market yourself and your business online.
This book is intended to help you to get a high level vision and overview of the Google AdWords & Pay Per Click Advertising.
Whatever your current situation, this book will give you a taste of what it’s like inside the world of Pay Per Click Advertising. After reading through once or twice… YOU WILL KNOW IF PPC is right for you at this point and time in your business/career/life.
What this book is NOT about.
This book is not about the latest and greatest tips and tricks for using Google AdWords… I do offer extensive AdWords PPC training through my web PPCequation.com - Both free and paid training can be found there. I just want to be 100% transparent with you and let you know that this book is not going to make you a PPC expert in one read. It's simply an introduction to the industry, either for the business owner / entrepreneur wanting to drive more traffic to his offerings or for someone thinking about becoming a Pay Per Click Professional as a career.
Take a look inside at the table of contents before you order to see all that's covered...
I guarantee you will find some great takeaways... gold nuggets and bonuses within.
So Read, Relax and Enjoy!
57 pages, Kindle Edition
First published July 10, 2015
184 people are currently reading
173 people want to read
About the author
James Lynch
127 books2 followersLibrarian Note: There is more than one author in the GoodReads database with this name. See this thread for more information.
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Displaying 1 - 12 of 12 reviews
December 7, 2018
Google AdWords by James Lynch is a guide to the many opportunities for the PPC (Pay Per Click) professional. This e-book gives an insight into Google AdWords world.
The author describes how using Google AdWords one can boost traffic on his/her website. This book shows you how to become a Certified Google AdWords Professional. This book not only gives you a trick or tips but also open a whole new world of digital marketing for you.
James Lynch talks about all the opportunities available in PPC and Paid Search Professional. He describes how to create a campaign. He gives examples regarding Keyword search, optimizing ads, Google Display Network, how Quality Score (QS) affects one's account, and many more.
He also gives a brief description of how to make a Google AdWords certified professional and how to take their exams. This is my first read of this author. This book clears all my concept regarding Google AdWords. It proves a worthy read to me. The author didn't use any unwanted information. Everything is a point to point. The language is simple and easily understandable. It's a short read but a fruitful one. I recommend it to all. I really believe everyone gains something from this book.
Read more - Blog
The author describes how using Google AdWords one can boost traffic on his/her website. This book shows you how to become a Certified Google AdWords Professional. This book not only gives you a trick or tips but also open a whole new world of digital marketing for you.
James Lynch talks about all the opportunities available in PPC and Paid Search Professional. He describes how to create a campaign. He gives examples regarding Keyword search, optimizing ads, Google Display Network, how Quality Score (QS) affects one's account, and many more.
He also gives a brief description of how to make a Google AdWords certified professional and how to take their exams. This is my first read of this author. This book clears all my concept regarding Google AdWords. It proves a worthy read to me. The author didn't use any unwanted information. Everything is a point to point. The language is simple and easily understandable. It's a short read but a fruitful one. I recommend it to all. I really believe everyone gains something from this book.
Read more - Blog
November 23, 2017
An awesome guide to know about Google Adwords.
A very crisp presentation of concepts . I understood the difference between Google Search and Google Display Network.
With one example, all the steps are explained in a very approachable manner.
Personally, I loved the Chapter on Optimization concepts.
I am not currently gonna write the GoogleAdwords Certification Program but I am looking to take it up in the New Year 2018.
A very crisp presentation of concepts . I understood the difference between Google Search and Google Display Network.
With one example, all the steps are explained in a very approachable manner.
Personally, I loved the Chapter on Optimization concepts.
I am not currently gonna write the GoogleAdwords Certification Program but I am looking to take it up in the New Year 2018.
July 2, 2017
Good one.
November 28, 2017
Good short book on ppc
I would like to come back once again for the revision. Good to read and nicely explained. I felt some more info on exam should been much better.
I would like to come back once again for the revision. Good to read and nicely explained. I felt some more info on exam should been much better.
December 21, 2017
Very technical
February 10, 2018
Good introduction
Good to start off with.
Has all the essential terminologies for Ad words. Definitely recommend for the first time readers.
Good to start off with.
Has all the essential terminologies for Ad words. Definitely recommend for the first time readers.
March 23, 2019
Couldn't find any info relevant
Couldn't find any info relevant.
And link given for free training is not free. It charges. So, information given in book is not true.
Couldn't find any info relevant.
And link given for free training is not free. It charges. So, information given in book is not true.
July 21, 2019
Good Read
Practical examples enable application of the concepts. A must buy for PPC professionals who want to change the way business is done.
Practical examples enable application of the concepts. A must buy for PPC professionals who want to change the way business is done.
July 19, 2021
Good book for those who want to know how Google ads work and who wants to start their career in Google adwords.
Strongly recommend for Beginners in digital marketing stream.
Strongly recommend for Beginners in digital marketing stream.
October 26, 2015
A really good introduction to the world of Adwords. Very brief and covers the basics. Once you have read this you will either be turned off of Adwords or continue to learn more about it with more thorough writings. I believe it's free on Kindle.
UPDATE: I read another book that teaches you what NOT to do on Adwords. The book above should be taken for what it is: an Introduction, a very, very, basic one. Make sure you read more about the nitty-gritty of Google and Adwords and how to use it properly.
UPDATE: I read another book that teaches you what NOT to do on Adwords. The book above should be taken for what it is: an Introduction, a very, very, basic one. Make sure you read more about the nitty-gritty of Google and Adwords and how to use it properly.
January 11, 2016
Great book
Insightful, great for beginners but I don't feel it covers everything. I still feel a bit confused , but I can always do my own research and this book gave me the basic tools.
Insightful, great for beginners but I don't feel it covers everything. I still feel a bit confused , but I can always do my own research and this book gave me the basic tools.
June 1, 2016
Basic overview - meant for someone who's interested in entering this field
Good overall summary of what someone entering this field might specialize in. Good explanation of the terms, but little help for someone to build a campaign.
Good overall summary of what someone entering this field might specialize in. Good explanation of the terms, but little help for someone to build a campaign.
Displaying 1 - 12 of 12 reviews