Kenneth John Atchity is an American producer and author, who has worked variously in the world of letters as a literary manager, editor, speaker, writing coach, brand consultant, and professor of comparative literature.
At home among the many worlds of communications and storytelling, he was labeled a "story merchant" by a visiting ambassador to the United States.
Atchity was born 16 January 1944 in Eunice, Louisiana, son of Fred J. and Myrza (née Aguillard) Atchity; he grew up between Louisiana and Kansas City, Missouri. He and his companies, The Story Merchant, Atchity Entertainment International, Inc., The Writers Lifeline, Inc., and The Louisiana Wave Studio, LLC, in Shreveport, Louisiana produce films and develop books for publication; and books, screenplays, and films for television and cinema, and consult with writers about their career strategies and tactics.
Great book for people in need of organising their writing habits. A bit technical if you're more into the new age 'find your inner writer' stuff. I found the book just perfect, although at times a bit dated (it's somehow funny to read about typewriters nowadays...).