The David Meerman Scott Digital Reader

by David Meerman Scott

Launch effective real-time communications to win in today'salways-on world Gone are the days when you could plan out your marketing andpublic relations programs well in advance and release them on yourtimetable. "Real time" means news breaks over minutes, not days. Itmeans companies develop (or refine) products or services instantly, based on feedback from customers or events in the marketplace. Andit's when businesses see an opportunity and are the first to act onit. In this eye-opening follow-up to "The New Rules of Marketingand PR," a "BusinessWeek" bestseller, David Meerman Scottreveals the proven, practical steps to take your business into thereal-time era.

Find out how to act and react flexibly as events occur, positionyour brand in the always-on world of the Web, and avoidembarrassing mistakes and missteps. "Real-Time Marketing andPR" will also enable you to: Develop a business culture that encourages speed overslothRead buying signals as people interact with your onlineinformationCrowdsource product development, naming, and even marketingmaterials such as online videosEngage reporters to shape stories as they are beingwrittenCommand premium prices by delivering products at speedDeploy technology to listen in on millions of onlinediscussions and instantly engage with customers and buyers

Scale and media buying power are no longer a decisive advantage.What counts today is speed and agility. While your competitorsscramble to adjust, you can seize the initiative, open newchannels, and grow your brand. Master "Real-Time Marketing andPR" today and become the first to act, the first to respond, andthe first to win!

ebook

First published October 7, 2013

About the author

Our always-on, Web-driven world has new rules for competing and growing business. Advance planning is out – agile is IN! Those who embrace new ways will be far more successful than those who stay who stay stuck and afraid to change. No one knows more about using the new Real-Time tools and strategies to spread ideas, influence minds and build business than David Meerman Scott. It’s his specialty.

He’s a sales and marketing strategist who has spoken on all seven continents and in 40 countries to audiences of the most respected firms, organizations and associations.

David is author or co-author of ten books - three are international bestsellers. He is best known for The New Rules of Marketing & PR, now in its 6th edition, which has been translated into 29 languages and is a modern business classic with over 400,000 copies sold so far. David also authored Real-Time Marketing & PR, a Wall Street Journal bestseller. He is co-author of Marketing the Moon (with Rich Jurek) and Marketing Lessons from The Grateful Dead (with HubSpot CEO Brian Halligan).