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Amazon Selling Blueprint - How to Find and Launch Your First Private-Label Product on Amazon in 90 Days or Less

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Have you heard stories about people striking it rich by selling their own private-label products
on Amazon? Wish you could have financial freedom and more time with your family just like
those other folks?

While it does require work on your part, it's easier than you think. I'll gladly show you the exact
steps I took to choose and launch my first private-label product. I generated over $118,000
in less than 6 months and have since increased my success almost 3-fold.

In this book I'll explain in simple, easy-to-understand language:

- How to find product ideas right before your eyes — if you know what to look for.
- My secret 10 x 10 x 1 formula that can bring you $100 a day ($36,500/yr.) in pure profit.
- The 5 phases of choosing & selling a product that is successful.
- My personal recommendations for locating manufacturers and vendors that are easy to work with.
- How "bootstrapping" can eventually turn you into a 6-figure earner.
- Sneaky little tips I've learned that will save you time and help with supplier price negotiations.
- My 2 favorite ways to launch your new product with unbelievable results.
- 2 vital elements that significantly impact your rankings. (It's not your title and your search terms!)
- My perfected 6-step plan for maintaining a steady flow of sales indefinitely.
- The 9 pitfalls you must overcome to be successful.
- The real-life case study of one Amazing Seller member who turned an initial $500 investment into $1,000 profit in about 60 days.

BONUS: You'll get access to a special FREE online course I've created to help you take action and launch your first private-label product on Amazon.

Ready to create your first profitable private-label product to sell on Amazon?

Download this Kindle book now and let's get started!

91 pages, Kindle Edition

Published November 8, 2015

552 people are currently reading
331 people want to read

About the author

Scott Voelker

9 books3 followers

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5 stars
166 (47%)
4 stars
118 (33%)
3 stars
42 (12%)
2 stars
14 (4%)
1 star
8 (2%)
Displaying 1 - 26 of 26 reviews
8 reviews
July 21, 2025
This handbook offers a clear, step-by-step roadmap for launching a private‑label product on Amazon, making complex processes feel manageable even for first-timers. It delivers practical strategies for product research, sourcing, listing optimization and scaling, helping readers build confidence quickly. On the downside, some tactics may feel familiar to those experienced in e‑commerce, and market conditions evolve rapidly—so readers should stay alert. It’s important to study competitors on Amazon to identify trends, pricing tactics and gaps before investing.
Profile Image for Georgi Nenov.
131 reviews275 followers
May 14, 2017
It is great that Scott has created in written what he has been talking about on his podcast. I am extremely grateful because books have a structure which is easier to follow.

I would kindly ask for an updated version due to the fact that the there are new tools, Amazon policies, and inspiring stories.

A must read for FBA newbies.
Profile Image for Paul Bard.
984 reviews
June 16, 2018
Solid reading, brief and fairly uncomplicated. The nature of the final steps was a little hard to explain. The conclusing Case Study is a high point.

Not an easy a read as Hudson's Primed but somewhat more detailed, instructional and aggressive also.

A really good how to. Voelker has a podcast which I highly recommend and a paid course which I don't necessarily recommend.
4 reviews1 follower
July 4, 2017
Full of useful insights

Great book to read and gain needed insights for starting an Amazon FBA business. The author provides vivid examples in simple language. Enjoyed the book and will follow his podcast going forward.
Profile Image for KitCat.
456 reviews7 followers
July 26, 2017
This book is my inspiration. Reading this book saved me $950. If I had not picked it up, I would have signed up for a weekend class on how to do this. The process is straight forward, now, it is just the work required to make everything happen.
3 reviews
October 25, 2018
Good Read.

A very nicely written book. It will take you from the basics to pro. The thing I liked the most about this book is the Questions & Answers session. It actually helped me to understand few questions I were looking answers for. Thanks !
Profile Image for Chris Thomas.
22 reviews
August 31, 2020
Very informative.

The information in the book was great and I found it to be informative. It provided a nice step by step approach for getting started with FBA without diving too deeply into the details. Nice overview.
1 review
November 12, 2022
excellent step by step and explanation

Easy read.
Clear instructions with explanations why something works or doesn’t work. Doesn’t make outlandish promises. Chalk-full of great resources, links, book, pod casts, websites… it’s all in here!
Profile Image for Adrian Luben.
49 reviews4 followers
June 17, 2017
A great and fast way to give you a "sneak peek" about FBA.
16 reviews
July 9, 2017
Directo al grano

Va directo a la forma en que FBA de Amazon funciona, con ejemplos, imágenes e información del negocio, así como estrategias y tips
2 reviews
February 7, 2018
Great Book

I love all of Scott’s work and his podcast is amazing as well, nicely done Scott as always! Thank you for making this available to the public!
1 review
March 23, 2018
This book is a good start

I think that this is a good introduction to FBA but I think that you should definitely invest in a FBA course.
Profile Image for A. Michelle  Patterson .
35 reviews
July 5, 2018
Pretty good

This book provided more insight on how to run a worshipping business.
It's a really good book. A truly good read.
13 reviews
August 5, 2018
Good

Good clear concise process. I started with affiliate marketing and hated it. To many restrictions. No money. Confusing. This is the way to go!
Profile Image for Juan Manuel Vera.
222 reviews4 followers
March 6, 2019
Very good, very cleary, very useful

Plenty of good advices and tips. Well written, Ray to read and with vry practical tips and things to do right now.
Ideal for newbies like me.
4 reviews
January 28, 2020
Great

Great information to get started with FBA. Right to the point. You can apply the information right away. Take action
30 reviews7 followers
August 22, 2020
Wanna know about selling online? Go see Scott Voelker. He’s your man. Tell him I sent you
1 review
November 9, 2020
Great

Good book great , amazing to read , would recommend if you wanted to achieve like this Guy ok ok
Profile Image for Shawn Yeh.
2 reviews1 follower
January 8, 2016
Very useful, I can use his concept right away to make money on Amazon.

Very useful, I can use his concept right away to make money on Amazon. I used to sell products on eBay, worked with China supplier before, I totally agree author's idea, opened up my vision of Amazon business. I am excited to action now! Thanks Scott.
16 reviews
December 9, 2016
Broke it down in plain English

I have been looking to do fba for a while and this book was a great starting point at doing just that. I just wished it went into more detail about certain things like fba fees and "buy boxes".

Overall though great book to get started!
1 review
November 17, 2015
Must read for new PL merchants

A clear, concise, step by step formula to get you from 0-60 in no time using Amazon private label products.
Profile Image for kapil manchanda.
1 review
February 7, 2016
Great for beginners

I would recommend this book to all who intend to start selling online good community tools and guidance.

Case study mentioned in the book is nicely described
1 review
July 29, 2016
Waste of money does not go in to detail of hat or how Amazon FBR is

Does no cover any os FBR history was mor like reading a infomertial total waste of time and money waste.

4 reviews
October 12, 2016
Charged

Scott absolutely put a battery on my back, and got me charged and excited about starting my FBA journey. Thanks alot.
Displaying 1 - 26 of 26 reviews

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