"Close With Supreme Confidence - Attract Superb Customers and Big Checks Without Resistance and without using High-Pressure!"
Achieve extraordinary sales results using the world-renowned techniques of Psycho-Cybernetics.
Dr. Maxwell Maltz, the creator of Psycho-Cybernetics, and five hugely successful sales entrepreneurs - each themselves a Psycho-Cybernetics success story - reveal how to apply this powerful self-improvement program to every aspect of selling.
Learn how to completely eliminate customer resistance even as you remove your own mental obstacles and doubts. This unique program enables you to:
Quickly become a "master closer" Use objections to forge a "partnership" between you and the customer Make dynamic, action-inspiring sales presentations Soar out of any selling slump Ensure your own financial health and well-being Sell successfully even in situations where your self-image insists you're in "over your head" Network for astounding results - without wasting time Conquer call resistance forever Use stress to your advantage Attain happiness and peace of mind in your sales career Zero Resistance Selling shows you how to literally "reprogram" your self-image to help you attain your loftiest selling and career goals.
Maxwell Maltz was an American cosmetic surgeon and author of Psycho-Cybernetics, which was a system of ideas that he claimed could improve one's self-image leading to a more successful and fulfilling life.
Builds on the „Self Image Psychology“ according to which our actions/ limits/ beliefs etc. Makes a lot of sense if one looks at the lives we live, the personalities we choose and the actions we take according to these. Might be on of the few personal development books I really like and see more than a mere „short-term motivation speech“ in.
The book follows in the footsteps of Psycho Cybernetics, with a focus towards salesmanship and sales psychology. The sales psychology focuses within yourself. Visualize your day, your interactions, and your outcomes in positive, successful steps.
This book combined 2 of my favourite subjects — selling and self development. Because really both are as importance as each other when it comes to levelling your life up. The confidence and ability in yourself is just the same you need and vice versa in the approach of selling your product or derives. This is why marketing is a great passion of mine.Boyh go hand in hand and share principles - the belief in yourself or whatever you sell. Mastering this helps both 😀
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First of all, this book is somewhat dated, which makes sense when you know that the main author is deceased. His ideas can seem hokey at times, but I think that overall the book has some good tips for sales pros, especially in relation to call reluctance and what to do at appointments. The title can seem a little misleading; the "zero resistance" seems to refer more to the salesperson's frame of mind than the prospect's.
Here you need to pick and choose which chapters are applicable to you and what you can readily implement. Good read after reading Psyco-cybernetics. Gave great applicable information on how to reprogram my brain about sales!