What do you think?
Rate this book
Search Engine Optimization Secrets
This book is a highly actionable instructional resource for SEOs. It is full of real life examples that demonstrate how real SEO Consultants work with Fortune 500 companies. The accompanying website is useful as both a source of helpful examples and as a promotional tool to help make pages selling this book rank highly in search engines. Some of the important topics that are covered in this book include: How to perform a professional SEO website audit How current search engine ranking leaders manage to rank for competitive terms How to spy on your competitors ranking techniques How to get SEO changes implemented in the complex hierarchies of real businesses About The Author: Danny Dover is a Search Engine Optimization consultant at SEOmoz Inc., a leading Internet Marketing firm. He specializes in enterprise level SEO consulting and has been successful in helping clients rank for some of the internet's most competitive search phrases. Outside of consulting, Danny is known for his many articles and blog posts on how to learn SEO and succeed in Web 2.0. His work has been translated into Chinese, Hebrew, Spanish and has been republished in various formats around the world. Erik Dafforn is Executive Vice President and Director of Organic SEO for Intrapromote, LLC, a Cleveland-based Search and Social Marketing firm. At Intrapromote's blog and ClickZ.com, he's written over 200 articles and posts on SEO strategy and techniques, many of which focus on architecture's effects on the crawling and indexing processes. Erik lives in Indianapolis with his wife and three children. Table of Contents Introduction. Chapter 1 Understanding Search Engine Optimization. The Secrets of Popularity. The Secrets of R
- GenresBusinessNonfictionWeb
456 pages, Paperback
First published January 1, 2010
37 people are currently reading
453 people want to read
Ratings & Reviews
Friends & Following
Create a free account to discover what your friends think of this book!
Community Reviews
Displaying 1 - 18 of 18 reviews
December 28, 2014
I read this book together with The Art of SEO. And I consider they're definitely worth reads. Judging the published date of the book, it looks outdated. However, it's one of the complete best books on the market about on page SEO. And though there have been many changes, most of these stuff will still stand true. Danny Dover stated that his book was for a person who did a job as an SEO consultant. So, at least a third of the book goes elaborating what an SEO consultant needs to do, how to do a SEO audit. And of course, they're immensely valuable.
October 16, 2012
My favorite SEO book!
May 10, 2013
This is the only book on SEO i've ever read, and as the subject area is new to me I can only give a non-expert opinion and say that the coverage was very extensive and well written. It's not often that you can take a single book about a subject (especially a subject related to the Internet) and leave feeling that you are sufficiently well versed to help others in the area as well. I'm sure the skills will come handy one day..
April 13, 2014
Probably one of the better books on the subject which is still partly relevant considering its age. It's not a secret most SEO books are oudated before they are printed, and the parts that usually stay the same are the title and meta tags everyone already knows about. This has a little something else too.
December 23, 2012
Excellent summary of SEO principles for SEO pros. Might be on the advanced level for organizations that don't maintain SEO efforts daily, but after the introductory book (available as pdf) this should be pretty accessible.
May 4, 2013
Read this book in January while out of town. Came home and bought my own copy. Will read it again soon. Lots of great, accessible advice and tips in this book. Must read for folks trying to improve their search page position and ranking!
September 25, 2012
The best cohesive, logical, entertaining summary of all of SEO I've read so far
December 18, 2014
simple and straight forward. this will be a book that you refer back to and can be used as a guide to SEO. the author is also very honest and doesn't sugar coat that it's a lot of work.
October 21, 2016
What Is SEO?
This is a common question that most people especially those who are either new or not familiar with online marketing might be asking localseowiz.co.uk . SEO stands for search engine optimization. In layman's language, it the process of capturing traffic from the search engines such as Google listings. Through this read, I am going to give you facts about the SEO business, current market status of SEO as well as the future projections in this field.
The Major SEO Players
Like any other industry in the world, the online SEO business has its players. This includes SEO local tools providers such as small digital agencies, SEO free lancers and web-designers among others.
Returns for SEO Players
The major reason as to why people get into business is to profit and expand their economic status. In the field of SEO business, the rates of returns are promising. This is because a recent research on SEO returns for a period of 12 months shows that at least all the players had something to take home. However, the returns are varying depending on a players' hardwork and skills in the field. For example, according to this research, 34% of the interviewed SEOs said they received an amount less than $ 30,000 while another group of respondents, 17% said they received returns that were above $ 500,000.
From the above statistics, it is evident that the size of an organization played a role in the determination of the amount of returns received. It beats logic for one to expect a large organization to receive low amounts of returns and vice versa. In addition, the presence of part time SEOs as well as the entry of newbies into the market could have let to the low rates of turnover due to low operation capacity. However, it is hard to predict the course the SEO market is likely to take due to lack of clear shift in SEO earnings since the year 2011. However, the demand for local SEO services seems to be growing day in day out and this is attracting more players thereby tightening the competition among SEO service providers.
The Emerging Issues with the Current SEO Returns
With the above distribution of returns, several questions emerge. This includes the following:
This is a common question that most people especially those who are either new or not familiar with online marketing might be asking localseowiz.co.uk . SEO stands for search engine optimization. In layman's language, it the process of capturing traffic from the search engines such as Google listings. Through this read, I am going to give you facts about the SEO business, current market status of SEO as well as the future projections in this field.
The Major SEO Players
Like any other industry in the world, the online SEO business has its players. This includes SEO local tools providers such as small digital agencies, SEO free lancers and web-designers among others.
Returns for SEO Players
The major reason as to why people get into business is to profit and expand their economic status. In the field of SEO business, the rates of returns are promising. This is because a recent research on SEO returns for a period of 12 months shows that at least all the players had something to take home. However, the returns are varying depending on a players' hardwork and skills in the field. For example, according to this research, 34% of the interviewed SEOs said they received an amount less than $ 30,000 while another group of respondents, 17% said they received returns that were above $ 500,000.
From the above statistics, it is evident that the size of an organization played a role in the determination of the amount of returns received. It beats logic for one to expect a large organization to receive low amounts of returns and vice versa. In addition, the presence of part time SEOs as well as the entry of newbies into the market could have let to the low rates of turnover due to low operation capacity. However, it is hard to predict the course the SEO market is likely to take due to lack of clear shift in SEO earnings since the year 2011. However, the demand for local SEO services seems to be growing day in day out and this is attracting more players thereby tightening the competition among SEO service providers.
The Emerging Issues with the Current SEO Returns
With the above distribution of returns, several questions emerge. This includes the following:
March 24, 2012
Een zeer goed geschreven boek over Seo. Excellent in aanvulling op het technische 'Art of SEO'. De focus eerder op de rol/werkwijze van een SEO-consultant dan op Seo an sich. Wat het boek de nodige meerwaarde oplevert.
Het boek bevat tips voor zowel snelle als grondige audits, voorbeelden voor rapportages en zelfs tips voor op conferenties.
Natuurlijk bevat dit boek de grondregels van 'wat' goede SEO is, maar het gaat evenzeer over het 'hoe'.
De schrijver was jarenlang een SEOconsultant en is dan ook getraind in het verkopen van de materie. De vlotte taal, de bijdehandse opmerkingen en de overzichtelijke layout maken het bijna ontspannende lectuur.
Het boek bevat tips voor zowel snelle als grondige audits, voorbeelden voor rapportages en zelfs tips voor op conferenties.
Natuurlijk bevat dit boek de grondregels van 'wat' goede SEO is, maar het gaat evenzeer over het 'hoe'.
De schrijver was jarenlang een SEOconsultant en is dan ook getraind in het verkopen van de materie. De vlotte taal, de bijdehandse opmerkingen en de overzichtelijke layout maken het bijna ontspannende lectuur.
May 22, 2016
The book was fine, but I don't know that I realized it was going to be a textbook. Also, while I learned a lot, I'm still a beginner when it come to SEO, so some of it was overwhelming/over my head.
At the end, it also showed a flaw in books written about digital fields. Things change fast on the internet, Flickr (or Facebook) is no longer the picture website, that would be Instagram. And Twitter has long past been the "new" big thing.
At the end, it also showed a flaw in books written about digital fields. Things change fast on the internet, Flickr (or Facebook) is no longer the picture website, that would be Instagram. And Twitter has long past been the "new" big thing.
Currently reading
June 30, 2011this for reading
November 23, 2011
A little "techy", but VERY informative.
May 19, 2017
This was a recommendation from Avinash Kaushik and it was worth the time. Sure, most SEOs do not and will not share everything and neither shall they admit. But Danny was impressive. He made no two bones about how SEOs do manage to rank keywords that are in super-blackhat niches. Like selling enhancement drugs. What I further liked about him is his commitment to checklists and testing.
I have seen many old school SEOs, and some exceedingly good ones. I am convinced the ones that are more successful tend to experiment lot more.
After reading this, I've realized that one can never learn that secret sauce because it keeps evolving but sure you can connect and learn more with testing and reaching out to others.
I have seen many old school SEOs, and some exceedingly good ones. I am convinced the ones that are more successful tend to experiment lot more.
After reading this, I've realized that one can never learn that secret sauce because it keeps evolving but sure you can connect and learn more with testing and reaching out to others.
February 17, 2018
The first half of the book gives you the basic of SEO. The second half is more towards if you are becoming a SEO consultant. I found the book repetitive at times and most of the first half can be condensed into a couple of chapters. That said there are some good examples and points that the author makes. Gives the basic for a SEO.
November 7, 2019
Very informative book. Thank you so much author. I read it in one breath.
This book it easy to read and remember.
Especially, i wand to add that content in SEO is very important.
I am currently work content writer at http://www.mycontentwriters.org/ and i really understand what it is.
Best wishes to author!
This book it easy to read and remember.
Especially, i wand to add that content in SEO is very important.
I am currently work content writer at http://www.mycontentwriters.org/ and i really understand what it is.
Best wishes to author!
Read
April 7, 2021One of the books i recommend to everyone who wants to know SEO
Displaying 1 - 18 of 18 reviews