The path to which the entrepreneur has committed herself to will never leave it at rest. The entrepreneur experiences various feelings such as fear of having to close, insecurity of not being able to pay employees, the mental torture of not understanding why the model isn’t working or even the uncertainty of being able to continue to dream about a business that produces nothing.
This e-single motivates entrepreneurs to ask the right questions, to be swift and flexible and to never give up.
The concept of entrepreneur exceeds the simple act of starting one’s own business to access more freedom. It is more of an accomplishment of oneself through a desire that drives one to always learn, understand and apply.
It is up to the entrepreneur to achieve so that the dream can become what it always should have been, meaning a competition machine for competitors, a place of pleasure for your customers and finally the concretisation of your dream for you.