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The Jd.com Story: An E-Commerce Phenomena
Valued at $25 billion following its IPO in 2014, JD.com (Jingdong) is China's second largest e-commerce company (behind its rival Alibaba) and leads the way in sales of consumer electronics and books. Through unprecedented access to the inner-workings of JD.com and its founder, Richard Liu, and other main players, this book offers the most detailed examination of the success behind one of China's most successful companies of recent times. Founded in 1998 as an online magneto-optical store, the company evolved into selling books, CDs, videos and consumer electronics online on an enormous scale. In 2014, Asia's largest Internet company, Tencent, acquired a 20% stake in JD.com, which made the company the No.2 online retailer in China, and thus triggering a fierce battle with Alibaba for dominance in the China market. The story of JD.com's growth, and the strategies and philosophy of its charismatic founder, is featured in this fascinating book.
- GenresBusiness
296 pages, Hardcover
Published November 8, 2016
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154 people want to read
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Displaying 1 - 2 of 2 reviews
December 7, 2016
I cover JD at work (as an financial analyst) and this book, which I pre-ordered since July 2016, was highly useful and insightful on the company. The book is a must for any investor interested in the retail space (offline and online) in China including Alibaba.
The book covers the company in chronological order since its early day through lots of interviews with early investors of JD, and employees (c. 260). The middle of the book felt draggy as the author went on and on with so many personal stories from JD employees.
The transcripts of Richard Liu's talks in the appendix were fantastic for English speakers. There are lots of Richard Liu's speeches online but most are in Chinese.
However, the book, as the title suggests, is a biography on JD.com, the company, not on Richard Liu, the founder. There is little mention of his personal life, his well publicized marriage and family, or even how the name of the company JD or Jingdong came about (the last characters of his high school sweetheart and his).
The book covers the company in chronological order since its early day through lots of interviews with early investors of JD, and employees (c. 260). The middle of the book felt draggy as the author went on and on with so many personal stories from JD employees.
The transcripts of Richard Liu's talks in the appendix were fantastic for English speakers. There are lots of Richard Liu's speeches online but most are in Chinese.
However, the book, as the title suggests, is a biography on JD.com, the company, not on Richard Liu, the founder. There is little mention of his personal life, his well publicized marriage and family, or even how the name of the company JD or Jingdong came about (the last characters of his high school sweetheart and his).
December 16, 2018
An interesting read on growing an ecommerce and Liu's mamagement style which resonated with me. Simple to read, essy to grasp, loving every page.
Displaying 1 - 2 of 2 reviews