Before You Write Another Blog Post: A content strategy guide for corporate bloggers

by Jeffrey Kranz

Your next blog post will either be a huge content marketing success or a huge waste of time. Why leave it to chance?Your company's blog hinges more on how you plan your content than it does on how you write your content.When you plan your blog posts make more moneyYou get more trafficYou grow your businessYou make better decisions (and learn more from your failures)When you don't lose your audienceYou are vulnerable to competitorsYour writers waste their timeYou miss out on long-term trafficThis book walks you through the process of strategically planning every post on your company blog.This guidebook will give you and your marketing team a game plan for coming up with blog post ideas and ruthlessly vetting out the duds. You'll learn how to out-write your competitors. You'll learn how to produce more content than you ever thought you could. And most importantly, you'll learn how to set up every future blog post to bring in more traffic and revenue.

137 pages, Kindle Edition

Published May 31, 2016

About the author

Jeffrey Kranz (1989–) is a content marketer, entrepreneur, and author based in Bellingham, Washington. He grew up the eldest of nine homeschooled children raised by two former US Marines—which means he's a responsible human with zero knowledge of 90s pop culture. Oddly enough, he's right at home on the West Coast.

Jeffrey is driven to help people make wise decisions. In 2015, he co-founded Overthink Group: a content strategy agency. He writes about how individuals and organizations can make more money and bigger waves through better content strategy.

Reviews

[Adrien Converse · Rating 5 out of 5]

This book gave me some really actionable guidance as I set my mind to creating strategic content for my personal blog. Super helpful for anyone doing web marketing involving a blog in some way.

[Laura Naurecke · Rating 5 out of 5]

Was helpful

Thank you for comprehensive information on how to plan write and promote your blog post. Now I am calm that I was on the right way, just need not to stop doing it!

[Zoe Tjoelker · Rating 5 out of 5]

Full disclosure: I work with the author at Overthink Group.

I’ve worked directly with Jeffrey Kranz for nearly a year now. During that time, I’ve seen him use the strategies outlined in this book to help people with all levels of experience learn how to get the most out of their blogs. He excels at helping people become more strategic with their planning and understand what actually drives their success.

Most won’t have the opportunity to sit down with Jeffrey to talk about blogging. This book is the next best thing.

I know, because I work with the author. Yes, I have a strong bias—but if I were to recommend a book to someone who wants to get more out of their blog, this would be it. I’ve seen this book’s principles help blogs grow (and bloggers learn) firsthand.

[Rebecca Maberry · Rating 5 out of 5]

Solid Blogging Information.

After reading this book you will know how to plan, write, and promote blog posts in a way that will enhance your site and get more people reading your content.

[Marika Charalambous · Rating 4 out of 5]

Short and to the point. If you are new to authority blogging, get this book.